Hopefully you have taken our advice over the last two weeks and you now have a winning highlight / skills video that is bound to impress every college coach that lays eyes on it. All you have to do is pick a list of schools that you like, package the DVD, send it out in the mail, and then sit back and wait for the scholarship offers to pour in. Sounds easy enough, right?
If only it were that simple…
Over the last two weeks, you were privy to expert information from our talented Video Department, and this week I sat down with NCSA Recruiting Coaches to talk highlight distribution. For those of you who are unfamiliar with NCSA, our Recruiting Coaches are responsible for not only guiding thousands of families through the recruiting process every year, but also building and maintaining relationships with college coaches at more than 1,700 colleges around the country. All of them have played collegiate athletics and in some cases also coached. It’s safe to say that they know a thing or two about the process. First, let me introduce you to this week’s contributors:
Lisa Strasman – Recruiting Coach Director
Andrea Emmons – Senior Head Recruiting Coach / Assistant Director
Rick McDole – Senior Head Recruiting Coach
Brandon Liles – Head Recruiting Coach
Joyce Wellhoefer – Head Recruiting Coach
Jeff Schlict – Head Recruiting Coach
CK: Once a student-athlete has finished filming and editing their highlight or skills video, what’s next in the process?
AE: The immediate next step, before anything is sent out, is that a student-athlete needs to create a target list of schools. It sounds logical enough, but make sure you are targeting schools where you meet the coach’s criteria athletically and academically…basically schools that might be interested in you!
RM: Also, before sending anything to the coaching staff, initiate contact through email or phone first. Ideally the coach will know who you are and be expecting the film based on a request. However, if they have not asked for the film, contacting that coach before sending any video will be imperative if you hope to receive an evaluation.
CK: So once a student-athlete has put together a list of schools and has made contact with the coaching staff, who should they actually address the package or send the online video to? I mean some staffs have 10 coaches…should they all get a copy?
LS: Unfortunately there is no universal answer for this question. It depends on the sport (some sports with larger
budgets employ more coaches) and it also depends on which coach the student-athlete has a relationship with. The word “relationship” is stressed here because you never should send video blindly without talking to the coach first and confirming that they would like to see you play. Coaches, especially those at popular schools, can receive hundreds of videos a week and if they are not specifically looking for your video, or if it is not sent by a reliable source, it may get lost in the shuffle. In fact, back in the days of VHS (those days have passed – do not send a coach a VHS video!) coaches used to use unsolicited videos to record practice sessions. Once you have a relationship with a coach you should ask him or her how you should send your video and who it should be addressed to. Long story short, sending a highlight / skills tape should not be the first contact you have with a college coaching staff…
RM: Lisa is 100% right. With football, there is typically a position or assistant coach who is in charge of recruiting a specific region or a recruiting coordinator who the initial video should be sent to. Student-athletes should rarely send the first video to the head coach of a program.
BL: As Lisa mentioned, this does vary based on the sport, and for baseball, I actually suggest student-athletes send their video to everyone on the coaching staff.
AE: While there is no universal answer, a good rule of thumb to follow is that for a DI school, I recommend sending the video to your position coach or the Recruiting Coordinator for most sports. The head coaches are rarely the first line of defense in recruiting. Their job is to make the final cut. At a DII, DIII, or NAIA program, you may want to include the head coach or assistant coach in the initial distribution.
CK: From my experience, families tend to make a lot of mistakes during the distribution portion of the process, what are some of the most common that families should avoid?
JW: A few that I have come across commonly are:
- Sending unsolicited video without any warning to the coach.
- Sending the wrong type of footage. For example in a sport like softball, most coaches do not want to see your game footage, but rather the proper skills as the Video Department talked about last week.
- Sending video that is too long. The highlight /skills video is usually evaluated to validate the information the coach already has about the student-athlete and ideally motivates a more thorough evaluation.
LS: One of the biggest mistakes families make is lack of follow through. Once you send a video, you can not just sit back and wait for the coaches to contact you. You must wait the appropriate length of time and then contact the coach directly
to confirm that it was received, that they were able to view it, and to request some feedback. Remember, even if a coach tells you that you are not a fit for their program that is actually a good thing because you can cross that school off your list and move on to other colleges. Feedback, even when harsh, is much better than sitting back waiting and wondering.
CK: Talk a little about the process a coaching staff goes through when they actually receive the video that will help a family coordinate an effective distribution plan.
JW: Generally they will have someone on the staff go through all the videos initially and then pass them along to the right person whether it is the assistant or head coach. As we have mentioned a number of times, they generally watch the videos of the student-athletes they are aware of first. For softball, coaches typically only need to watch one or two minutes of skills before they determine if that prospect is worth pursuing.
BL: Baseball is very similar. A lot of coaches will know after a few swings or pitches if that is someone they want to recruit. Rarely will a baseball coach watch more than 3 minutes of a skills video.
AE: One thing to be mindful of is that most coaches do not view the video immediately upon receipt, so it’s important to be patient and give them time.
JS: I hate to sound redundant, but I think most families would be surprised by how quickly coaches make evaluations of a student-athlete based on their video.
LS: Some coaches only need 30 seconds to make a determination about a student-athlete! This can be frustrating for
student-athletes and families because they have spent years getting ready for this evaluation and if it does not have that “wow”factor, it might hurt the student-athlete’s chance at a scholarship. That also emphasizes the importance of having the video done correctly to begin with.
CK: How will a student-athlete know if the college coach has seen their video?
JS: Unfortunately, the response of the coaches to a video will vary quite a bit. The best advice I can give would be to follow up proactively with the coach to find out if they received and evaluated a video and not wait around.
BL: Jeff is right, the responses will vary quite a bit. Some coaches will go in-depth with an evaluation of what they saw while others will provide a short, canned response of, “You would be a possible recruit for our program, please fill out our online questionnaire.” They might even ask the student-athlete to follow up with a call if they are interested in the program. From my experience, every coaching staff has a different follow-up method.
RM: It also depends on what the coaches are allowed to do based on what part of the process they are in. Remember, they are not always able to call or write a prospect, but that does not mean they do not watch the video. Ideally they will respond but to avoid being left in the dark, make sure to be proactive like Jeff mentioned.
CK: Almost all of you mentioned how important it is for a student-athlete to follow up after they have sent the video to further the relationship. Any suggestions for a recruit who has recently sent out their video?
LS: Give the coach about 10 days or so and then follow up with a phone call or email to the coach you sent the video requesting feedback. Be prepared to accept the truth from the coach even if it’s not what you had hoped to hear!
BL: Make sure to ask where you sand on the coach’s recruiting list for that position based on their evaluation.
RM: Take advantage of any feedback you receive. If they didn’t not like your skills, which is entirely possible, use that input and start focusing on other schools that might be a better fit for your skill set.
AE: Have your video available to re-send easily. Sometimes coaches never receive a video and the recruit assumes the lack of response is due to a poor evaluation when in reality the coach never even watched it. When you are following up, the first question should be whether or not they received the video and if not, send it again!
CK: Any final advice for our readers?
LS: Remember, you only get one chance to make a first impression. Make sure the footage you share with coaches highlights your best plays, is well organized and professional. If a coach can’t find you on the screen, or the footage is blurry, they will not waste much time trying to find you. Have your parents start recording your games/meets/matches as early as freshman year. In most cases, you will not want to send freshman footage to college coaches, but practice makes perfect.
JS: Be persistent, follow up, and get answers! Often, student-athletes are worried about “annoying” a coach, but the successful student-athletes have a relentless approach to the process. In 10 years, you will not remember the one or two coaches you might have bothered, but you will never forget the coaches who want you on their team!
A big thanks to our Recruiting Coaches for taking time away from talking to families and college coaches to help us out this week! If you would like to send your video to NCSA’s Scouting Headquarters to be reviewed by an expert and possibly included in our Recruit-Match Database accessible by more than 30,000 college coaches, send it to:
Attention: Adam Diorio
1415 North Dayton St. 4th Floor
Chicago, IL 60642
Be sure to include your name, position (jersey number if needed), phone number, email address, and parents’ names. NCSA will contact you once we receive the video to let you know what we think!