A great deal of the information that we provide in our weekly newsletters revolves around steps that families can take to improve their recruiting situation. While all of this information is extremely valuable, in order for families to fully understand the inner workings of the process, it is imperative to learn the other side of recruiting; the steps college coaches take to discover prospects.
With that in mind, I have asked NCSA Football Recruiting Coordinator Randy Taylor, to take families behind the scenes of how college coaches navigate the recruiting process beginning with the identification stage.
Let me first introduce Randy and you will realize quickly why he is an ideal candidate to walk you through the process from the perspective of the college coaches. Taylor graduated from the University of Illinois where he was a 3 year 

letterman and All-Conference Honors recipient. Following his collegiate career, he went on to join the football staff for the Fighting Illini. After that successful stint, which included a Big Ten Championship and a Rose Bowl appearance, he became the recruiting coordinator at UNLV.
Taylor also served at UCLA, where, after landing several nationally ranked classes (a #1 ranked class included), he was named the nation’s top recruiting coordinator by ESPN.com and high school football recruiting analyst, Tom Lemming. He most recently served as the Director of Football Operations for the University of Minnesota.
Without further ado…Coach Taylor!
First of all, I would like to point out that while my background clearly has a strong emphasis on football, there are many ideas and principles that student-athletes from all sports can learn from the information I will be sharing with you all over the next two weeks.
The first step that all the staffs I was apart of would take in order to begin the recruiting process would be to divide the colleges local and state high schools among the assistant coaches. Then pick the portions of the country that the assistants
have ties to as out of state areas, for example, a coach may have recruited an area when he was on another staff or he coached in an area or played in a certain area and those areas would be assigned to him. It would be the area coach’s duty to know every top prospect in their area and develop relationships with the student-athletes and high school coaches. These relationships and networks are crucial to the success of that assistant coach and their recruiting efforts. The area coach uses this knowledge to keep a list of prospects organized for their areas.
At the heart of every college football coaching staff is a Recruiting Coordinator. While the title may vary from one staff to the next (sometimes they will be called the Director of Football Operations or Director of Player Personnel), the Recruiting Coordinator essentially serves as the air traffic controller for all the recruiting efforts. The Recruiting Coordinator will assist the area coach by sending out “coaches cards” (typically a post card / electronic card requesting the names, etc of the school’s top players) to every high school coach in their area to get the names of their best players ranging from up coming seniors to freshmen. The Recruiting Coordinator also researches a list of the all-conference and all-state listings, internet lists, and scouting service lists and makes sure they are received by the proper area coach or position coach.
Every communication and piece of correspondence including phone calls, tape requests, etc. go through the recruiting assistant/secretary who distributes those to the appropriate area coach at the direction of the Recruiting Coordinator. As you can tell, the Recruiting Coordinator is one of the more aptly named people in the recruiting process because they do in fact coordinate the entire team effort to ensure organization and cohesion.
Randy’s advice: It is important for every student athlete, regardless of sport, to find out which member of the
coaching staff is in charge of recruiting their region because that person is making the majority of the initial identifications and evaluations. In addition, make sure to know the Recruiting Coordinator for each staff!
Once the country has been divided and the areas have been established by the coaches, the prospects outside of the assigned areas are then separated by position. For example, if the defensive backs coach was responsible for the Northwest region of the country, after he has finished his duties geographically, he is responsible for identifying the top national prospects at his position outside of the assigned areas. This requires a coordinated effort by all the assistant coaches who have sectioned the country off regionally and a great deal of communication to make sure the position coach has access to all prospects.
Finally, after all the names of prospects have been identified and collected by the appropriate coach, it is time to make more thorough evaluations. A significant part of this step involves watching film. Unfortunately, this is much harder than it sounds for the area coach since many student-athletes do not have film prepared, and a large number of high schools do a poor job either filming, archiving, or distributing their players’ film.
In addition to watching the film, the area coach will research the student-athlete’s academic status by reviewing a transcript which, much like film, is often times difficult to retrieve from high schools. As a final step in this more thorough analysis, the area coach will interview the high school coach, teachers, counselors and principles regarding the prospect’s character. If a prospect passes all of these tests, the area coach will recommend that the Recruiting Coordinator add the recruit to a computer database used to initially organize and house a master inventory before placing the student-athletes name on the “the list,” the official recruiting board list
Randy’s advice: Make sure your academic and athletic resume has as much of the information listed above as
possible. The more accessible you make your video (highlight and game video), transcript, and personal contact information, the more diligent the area coach can be with his evaluation and the better chance you have at him recommending your name be added to the prospect database!
Once the electronic database has been filled by the prospects identified and evaluated by the area coaches, they will request that the Recruiting Coordinator put the names of the elite prospects on the official Recruiting Board (“the list”) in the war room. The Recruiting Board is a sacred part of the process for a coaching staff and is often times kept in a highly secured room with locked cabinets housing “the list” and limited access to outsiders.
Next week, I will discuss what happens once a prospect’s name makes its way on “the list” and what takes place behind the scenes in the war room.