What Parents Need to do – Part 2
May 14th, 2009 - byThis is the second of a 4 part series. Part 1 is here.
There are 3 areas that every parent will have to invest in to make sure you put your child in the best position to be recruited. On the athletic side, you are going to have to spend anywhere from $1,000 to $5,000 per year from about 6th grade forward on travel, hotels, team fees, training, and equipment. If you’re not doing this, those other 4 student-athletes looking for the same scholarship your child is looking for is. On the academic side, you’ll want to make sure your child is earning all A’s and B’s in school. The more A’s the better! If they need help to develop the study habits to make that happen, then there could be an investment in tutors, learning centers, etc. Have you priced those lately? Then, to ensure that their test scores reflect their grades, an investment in test preparation will help. Finally there is the recruiting itself. In the vast majority of sports, the college coaches’ recruiting budget is pitifully small. They WILL NOT discover your child. College coaches don’t have a scouting budget like the NY Yankees, which is in the millions of dollars per year. You have to devote time and funds to marketing your child. If you spend $6,000 to $30,000 in athletic development and $5,000 in academic development so that your child can be athletically skilled and academically qualified enough to be recruited and your child doesn’t get recruited, what is the payoff for that investment? Also, if your child doesn’t get a chance to play, will she/he come back to you in 10 years and wonder if they could have played if only they knew how to maximize their recruiting opportunities? So where do you allocate your funds for marketing and how is the most cost effective way of doing this?
Marketing your student athlete is an important skill that 99% of parents I speak with don’t know how to do. If you never attended college or haven’t searched for a job in the age of the internet, you probably don’t know all of the ins and outs of the athletic scholarship acquisition process. Even if you are college educated or an expert at finding a job using the internet, you still are unaware of how college coaches determine who they recruit and how you can make your child part of that coach’s recruiting list. Your child has to take an active role in this process. It’s their life! They must be empowered with the skill set to market themselves to college coaches. Since your child’s college decision will impact her/him for the rest of their lives, don’t you think that it’s important that they have those skills?
If you’re reading this, you know that NCSA has devoted a lot of time and effort to educate student-athletes and their parents on this marketing. We call this the recruiting process and our goal is for each qualified student-athlete to achieve their maximum recruiting potential. Everyone reading this thinks they can do this on their own. Especially after they read the five things you need to know and the five things you must do. And some parents have been successful doing things themselves. However, understand the effort those parents made. They’ve devoted literally 40 to 50 hours a month to researching colleges, putting together marketing packages, contacting lots of college coaches, following-up, and fighting encouraging their children to do things they need to do, such as calling college coaches on the phone. They’ve had to put up with teen-age kids who aren’t skilled in talking to college coaches and have no desire to do so because they don’t know what to do. Does your teen-ager do everything you ask without question? Do you have 500 hours over the next calendar year to devote to this process? How much of that time will you spend spinning your wheels and targeting the wrong college coaches? How much of that time is spent driving to camps where a child has no chance of being recruited? How frustrating is all of this and does a child give up their dream if no college coaches respond to your marketing efforts?
From a financial standpoint, you will be spending money for marketing. If you aren’t spending money – you’ll be spending time. How much is your time worth? As you know from the five things you need to do, you’ll need to do the following: 1) Get a objective evaluation so that you target the right college programs; 2) Post an online resume that college coaches will look at; 3) Create a winning highlight or skills video; 4) Get in contact with at least 100 college coaches at the right places; and 5) consider all options in a thorough way so your child makes the right decision. The first can be done by comparing your child’s metrics with those of collegiate student-athletes at the various levels. (See the recruiting guidelines for your sport.) The next 2 can be done in a variety of ways and you can do it for as little as free – which will net zero results, to hiring professional website and video vendors which can run up to $1000. Contacting college coaches is more problematic. Since college coaches are inundated with emails and letters from a variety of sources, they only rely on trusted sources. How many emails does the typical college football coach get from a mom, dad, or kid that says, “hey, I’m 200 pounds and run a 4.4 forty yard dash…”? What do you think the college coach does with that email? (Hint: if you answered anything else but, “he hit the delete button,” you got the wrong answer.) College coaches rely on trusted sources and verified information. That’s the biggest roadblock to parents doing it themselves. They don’t have the relationships with the college coaching community to generate the kind of response from college coaches needed to maximize opportunities.
Finally, how do you empower your child with the skill set to make a life-changing decision? Most parents do a great job of raising their kids. All parents love their kids and want their kids to be the best and have the best. However, most parents can’t empower their children with the skill set to speak with college coaches. When speaking with college coaches, student-athletes need to ask the right questions in the right way so they don’t get their name crossed off of that college coach’s recruiting list. What parent knows those questions? Do you know the questions college coaches ask student-athletes to see if they should cross your child’s name off of the list? And, if you the parent think you can talk to college coaches for your child, you can’t! I’ve seen more talented student-athletes NOT get recruited because of the parent than I care to list right here. All parents have a deep emotional attachment to this outcome. However, some parents don’t know how to channel their emotions into a positive influence on their children. Would guidance from an expert be of value? Would the peace of mind of knowing you’re doing the right things and your child is getting coached the right way in this process help tone down the emotions when discussing this in your household? So where do you get that help?
Stay tuned for Part 3 and Part 4.
