I was speaking to a junior athlete not too long ago and I asked him, “If I were a college coach, why would I want to recruit you?” For the next fifteen minutes he detailed all his athletic and academic achievements ranging from his size, speed, experience, to his course load filled with AP classes and straight A’s. After finally exhausting all his accomplishments, I looked at him with a great deal of admiration and proceeded to ask, “Now, how many college coaches know as much about you as I just learned in the last fifteen minutes?”
He looked at me slightly dumbfounded and replied hesitantly, “None, I guess.”
He was exactly right. What he failed to realize that despite his hard work he neglected to take the necessary steps to properly let coaches know about his athletic and academic success. He didn’t understand that athletes need to approach the recruiting process the way that most young, aspiring professionals seek employment.
Mom and Dad, how many of you were lucky enough to complete high school, college, or a graduate school and sit back and wait for the job offers to pour in? I imagine a small handful were fortunate enough to be in that position. However, I would guess that the majority faced a vastly different process for finding gainful employment for the first time.
Think about it.
Upon completion of your highest level of education, you most likely put together a resume outlining all your hard work and then distributed that resume to potential employers. How many did you send out? One? Two? Highly doubtful. Typically that number exceeds 20 and with good reason…Finding the right 1st job is hard work!

Interview
If your resume impressed Human Resources, the next step probably included an interview. You would prepare, dress nicely, and have a short in-person opportunity to impress the employer in the hopes they would hire you or at least invite you back for another round of interviews. Did you only go to one interview? Unlikely.
Now think about the way technology has changed job-seekers’ ability to distribute their resume. You can post in job sites such as Monster or Career Builder. You can hire a professional to help you hunt for a job. You can go directly to the corporate website and submit your resume. With the increased avenues to “get your name” out there, which one should you choose?
Does any of this sound familiar? If you have been following our newsletter, you might notice some distinct similarities between the job search process and the athletic recruiting process…
Building a Resume? (Athletic and academic website)

Resume
Distribute your Resume? (Connect with college coaches)
Interviews? (Phone calls, unofficial and official visits)
They are almost identical in many ways….
Now, let’s digress back to the conversation that started us down this path with the junior student-athlete who I spoke with…
After learning that no college coaches really knew the student athlete, I inquired about what sort of steps he had taken to pursue collegiate opportunities.
He went on to explain that he had in fact created an athletic and academic resume, found about 15 coach email addresses and sent out his resume. When inquired about the return on his efforts, he indicated he had received about 4 questionnaires / form letters.
This young man, who had spent 16 years building a thoroughly impressive resume, and as of his junior year (the most important in recruiting) had only sent it out to 1.8% of the opportunities available, received zero interviews (phone calls, visits, etc.), made no follow up phone calls, and was nowhere near an offer. Why? It sounds like he is doing everything right, doesn’t it?
Next week I will explain where he went wrong.
In the meantime, I encourage all parents to comment and share their stories of how they found their first job, and what lessons student-athletes can take away from those stories and apply to the recruiting process…