End of NCAA as we know it??
July 22nd, 2009 - byIt might be a bit premature to suggest the NCAA will finally be forced to compensate athletes with anything more than a scholarship, but the day could be around the corner. Former UCLA Basketball star Ed O’Bannon, with the help of sneaker legend Sonny Vaccaro, have filed a lawsuit against the NCAA for using the likeness of former players long after they have left campus.
Ed wrote about his reasons for the lawsuit to the Lost Letterman:
I’m not in it for the money. I’m in it to help open eyes about how the NCAA has exploited tons and tons of student-athletes in basketball and football.
The Vaccaros came to me with an opportunity. And I thank God for this opportunity to represent these student-athletes, so they would at some point see some compensation for it.

Cutting Down the Nets in 1995, the NCAA is still profiting
I just think it’s my duty, as a former student-athlete, to open a door and let everyone see what’s going on. There are a lot of student-athletes who have played basketball and football whose faces are being sold. Their jerseys are being sold. Their images are being sold.
Below are some of the various opinions across the web on the implications of the lawsuit.
“When you’re in school you’re obligated to live up to your scholarship,” O’Bannon said. “But once you’re done, you physically, as well as your likeness, should leave the university and the NCAA.”
Hausfeld notes that the very forms the NCAA cites in controlling all revenue are for one-year terms. ” [The scholarship] requires annual signing,” he said. It’s proof that the NCAA has no right over former athletes.
“What it does is emphasize the illegality with the Association essentially saying by reason of these annual, limited grants of right, the Association and the universities can exercise the right to use the image of the former student-athlete eternally,” Hausfeld said.
“The entire program is focused on the student-athletes’ enrollment in a university as well as the athletes’ eligibility,” he continued. “You’ve got two absolute qualifiers. You need to be a student and you need to be eligible. Once that ends, there are no rights the Association acquires over you.”
What’s nominally at stake is control of the $4 billion market for collegiate licensed merchandise, but the lawsuit, orchestrated by crusading former sneaker impresario Sonny Vaccaro, is nothing short of an attack on the NCAA’s antiquated and evermore untenable notion of amateurism, in which the NCAA profits wildly off the rampant commercialism it pretends to decry. You can read all about the implications here. It’s a worthy fight, of which Ed O’Bannon, one of the more spectacular basketball flameouts in recent memory, is now the public face, a “sort of Curt Flood of college sports,” in Wetzel’s phrase. There’s something sort of sweet about that. The guy couldn’t crack the mid-’90s Nets lineups, and now he might very well wind up taking down the NCAA.
Sports Illustrated:
The stakes of O’Bannon v. NCAA are enormous. If O’Bannon and former student-athletes prevail or receive a favorable settlement, the NCAA, along with its member conferences and schools, could be required to pay tens of millions, if not hundreds of millions, of dollars in damages — particularly since damages are trebled under federal antitrust law. The marketplace for goods may change as well, with potentially more competition over the identities and likenesses of former college stars.
A victory would also necessitate substantial changes in the relationship between the NCAA and student-athletes. Namely, the NCAA could be required to advise student-athletes of the importance of legal counsel and of ways in which student-athletes can obtain counsel.
Proponents of such an outcome would likely hail the creation of a more equitable bargaining relationship between student-athletes and the NCAA. Critics, in turn, would likely bemoan a more litigious experience for both student-athletes and athletic department officials. They might also worry about diminished NCAA protection of student-athletes, with swindlers and charlatans potentially having easier access to student-athletes as they transition into the real world.

NCSA was just informed from the Assistant Athletic Director that they have found a new head basketball coach! Please read the release below!
reports that the United States Collegiate All-Stars have lost to their collegiate counterparts in Japan in a five game series.
basketball player as a kid. I would have just concentrated on one sport, soccer or something,” he told reporters after shooting a 3-under-par 69 on Friday.