NCSA College Athletic Scholarships Blog

Rick McDole did an excellent job last week explaining the importance of September 1st in the recruiting process. This is the time of year when the contacts with college coaches will begin in earnest. However, knowing that this communication is coming with college coaches is only half the battle. We need a strategy to handle these contacts and put our best foot forward to college coaches.

If you have already had contact (through letters, emails, met the coach at camp) with the college coach and the coach said they would call once they were able to, you should be prepared as a recruit. The most important thing when communicating with a college coach is to do your research on the school. We really want to make the communication as personal and as specific as possible. College coaches are not only calling you because they are interested in you as a student-athlete, but also to gauge your interest in the college they are calling from. The other way to impress is through thorough research on a school and asking questions that can’t be found on the schools website. Be specific! Why do you like the school? Do they have a great program for your major of choice? Have they had a chance to evaluate your video yet? Are their scholarships available for your position? These are all specific questions that will show a school you are truly interested in their program as opposed to asking questions that could be found through simple research on their site.

What we are saying is to make sure you are specific as possible when communicating with a college coach and tell them why you are REALLY interested in their school. Despite what some may think, saying something like “I really respect your strong academic and athletic programs” does NOT communicate interest to a college coach. Sure it is nice, and may even be true, but you could make that statement to any school in the country if you wanted to. This type of communication will not really impress the college coach who hears this from every recruit they talk to. Instead of using general terms, mention how you were impressed with their, for example, 8-3 record last year, how two players at your position were all-conference, or how they graduate 85% of their players. These are all examples, but the important thing to take away from this is to be specific in your reasons why you are interested in a school. Using specific examples like these will show coaches that you have done the work to research their school and you are truly interested in their program. This will make a much bigger impact on the coach than a general letter would. Coaches get thousands of general letters throughout the recruiting season expressing interest in their program, so anything that is specific will make you stand out in a good way to college coaches.

If this concept still seems difficult to grasp, imagine the positions flipped. Say you were a RB prospect who had letters coming in from two different schools. One of them reads…

“Dear recruit, Congratulations on your high school career and being named a top prospect at our school. We have a rich tradition here at School X and would like you to be a part of it. Best of luck.”

Pretty good right? Now compare that to this letter from a school who has done their research; School Y

“Dear John, I just saw your highlight video available on your scouting report on NCSA’s website. I thought you did an awesome job breaking tackles as a RB and fighting for the extra yard. That run you has against (opponent) was great, you must have dragged 5 guys into the endzone! I saw you had a big game last week running for over 150 yards with 3 TD’s. You are exactly the type of player we think can make an impact on our college program. We have a starting senior runningback right now who is graduating with a junior behind him. We want you to come in and make an impact immediately on our program. We really think your strength and versatility that you have shown us on the field will be able to help you excel at the college level. I am really looking forward to your game against (next opponent) to see what kind of numbers you can put up this week. I would love the opportunity to get a chance to tell you more about our program over the phone. Let me know when you are available and I would be more than happy to set up a time. Good luck against (next opponent) and have a great week.”

Now, which one was more impressive? X or Y? See how specific information makes the letter much more personal?

The college coach sees these details the same way. Keep these examples in mind the next time you are writing a letter/email to a college coach or preparing for a phone call. Take the opportunity with each contact that you have with a coach to make a positive impression on them. Be specific and do your research. College coaches will notice if you have put the research and it will make you stand out from the thousands (that’s right, thousands) of other recruits out there every year.

This entry was posted on Tuesday, September 1st, 2009 at 5:59 pm and is filed under Athletic Scholarships, Camps and Combines, Choosing the Right Fit, WEBSITE. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.