Even as the US economy continues to struggle coaching salaries in Division I football continue to accelerate. USA Today is running a special series on college coaching salaries and the reasons for their escalation. In 2006 their were 52 coaches making more than $1 million dollars and 10 making more than $2 million. In 2009 those numbers have already grown to 93 over $1 million with a staggering 37 making over $2 million.
During that time assistant coaching salaries have also exploded. At least 66 assistants now make more than $300,000 led by Tennessee’s Monte Kiffin making $1.2 million. USA Today compiled a salary database that allows you to see their actual contracts.
However, we may have finally reached a tipping point.
The spending “doesn’t surprise me. It shocks me,” says Hodding Carter, a former assistant Secretary of State for public affairs under Jimmy Carter who’s now on the faculty at North Carolina and a member of the Knight Commission.
He points to the economy’s ravages on education. “Here was a God-given opportunity in the forum of a true disaster,” he says, “to step up to the issue and finally say, ‘Look, I don’t care where the money is coming from. It is unseemly for one institution on (a) campus to be acting as though these were happy days forever while everybody else is getting it in the chops.’
“It’s just too bad. It calls into question the commitment of much of the institutional leadership in higher education.”
Arizona’s board of regents has launched a review of all of the system’s intercollegiate athletics programs and whether the students, schools and the state see enough benefit to justify current levels of spending. Former U.S. senator Dennis DeConcini, who is on the board’s capital committee, will lead the effort.
“I don’t have an agenda,” DeConcini says. He cast the lone dissenting vote on a raise that boosted football coach Mike Stoops’ guaranteed pay to almost $1.3 million this season, though he says he has fewer problems with the flagship university’s ambitious building plans.
“Reading it, much of it is justified,” he says of the proposal. “On the other hand, it’s a terrible time to be announcing $400 million in expenditures … in the middle of a recession and raising tuition and furloughs and everything else.”
espite the higher salaries, athletics overall has not escaped the paring knife.
The Texas-based Division I-A Athletic Directors Association says a third of the schools responding to a survey this year had cut athletics staff in the last five years and about one in six had chopped at least one sport. This year, at least 15 schools have said they would eliminate a total of 32 teams.
In football and other sports, teams are being told to take fewer players on the road. Leagues are rethinking schedules and travel, downsizing postseason tournament fields and questioning the number of videographers and other once-unheard-of specialists who populate schools’ athletic programs. Staff overgrowth is increasingly cited as a fiscal issue.
Salaries, however, take the single biggest bite out of athletics operating budgets in the top-tier Bowl Subdivision — a median 33.3%, according to the NCAA’s most recent analysis (spending on new or improved facilities and other capital projects is accounted for separately). Coaches’ compensation accounts for more than half that, and little whittling is going on there.
The argument is the same from Florida to Ohio State to Texas: that money paid to good coaches is a good investment, and that their success equates to higher ticket sales and more marketing and sponsorship opportunities and that football’s profits keep smaller sports afloat.
What do our readers think?
Are Coaching Salaries too High?