As I drove north from Los Angeles to Lancaster, CA this past weekend, I was excited to educate families on the recruiting process and to talk to college coaches about what they are looking for when they award scholarships.

NCSA Senior Speaker Charlie Adams
The prestigious Cal South Soccer National Cup attracted over 3000 top soccer players and about 150 college coaches from places such as Indiana University, Penn State, Oregon, UCLA, Army, and all over. To give you an idea of the prestige of Cal South Soccer, 25% of the U.S. Women’s National Team roster for the 2003 World Cup were Cal South alumni and 26% of the U.S. Men’s National Team roster for the 2010 World Cup in South Africa were Cal South alumni. Landon Donovan is among those that have played in the Cal South programs.
NCSA provides the recruiting education at events such as this so that families fully understand the recruiting process and how to connect with scholarships, and more importantly, the right fit for their son or daughter to be a college student athlete and develop into a leader for life.

NCSA's College Recruiting Simplified
Before speaking twice on Saturday, I met with many college coaches as they checked in, got a manual from Cal South with info on players, and headed out to fields. My Talks and my Writings are based on thousands of interviews I have done with college coaches, athletes and families over the years.
While this will be more soccer specific, there is wisdom below that will help families with athletes in all sports.
I spoke with one Big Ten University assistant soccer coach about what they are looking for:
“We are looking more at the 2013′s (sophomores) and some 2012′s,” the coach told me. “I will come back with a Yes or No opinion on these players that I will report to the head coach. Some of these players have contacted us. I will go see them to see whether we like them or not. I want to see a kid that no matter whether they are winning or losing is playing hard. Effort! You can’t teach heart! I can usually tell within five minutes who the best players are on the soccer field.”
The coach continued as we walked to the first field. She had a list of certain players she wanted to see there. She had built that list through a variety of trusted sources. While talking, she talked about the value of families with properly evaluated athletes taking unofficial visits.
“In the last few months alone we have had fifteen to twenty unofficial visits. With some the family will say ‘we were in the area and wanted to set something up.’ We will at least meet with them for thirty minutes. With visits that are set up in advance we can do a campus tour, lunch, things like that.”
Like many of the college coaches there, she had traveled 2000 to 3000 miles to get there. Cal South Soccer and California in general has so many great players. While a University in a midwestern state will have good in-state players, they know a state like California has top star players and not all of them are staying out there. Many want to stay in state but many are very open to going away for college.
“They often want to try something new,” the Big Ten coach added. “We have one kid from Surf (prestigious soccer Club in California) and she spreads the word. Once they get to the campus and see how beautiful it is they seriously consider it. Some California kids want to go someplace with four seasons.”
I talked with the head coach of a University from the mountain states. He had two key pieces of advice for parents:
1) “Be involved, parents. This is your child’s decision but your job is to make sure they have all the information they need to make the right decision.
2) “Keep options open. Don’t just settle on a few schools. There are amazing schools out there that families don’t know about because they don’t reach out.”
I asked this coach to share advice in a variety of areas. Because his University is located up near Canada, he does not get to many Showcase events and depends on Video for initial evaluations of prospects.
“I like to see video to see if it sparks an interest. Before we sign a player we will see them in person and get them on campus, but video helps. At Club matches you need to shoot video that is a little elevated. Use a good stable ladder or something. I want to see players that make good decisions on the field, how good they are on the ball, are they winning tackles a lot?
I then caught up with a coach from a D1 program in the Los Angeles area that was anxious to get out to the field. Like the other coaches she had a List of players to evaluate but was open to discovering someone.
“I am always open to a player catching my eye,” the coach said. “If the player is too young for me to personally contact because of NCAA rules I will get word to their Club or High School Coach. I like to see speed and athleticism as well as technical skills. Do they keep the ball for their team? What do they do special? Also, try not to stand out in the wrong way like passing the ball to the other team.”
“As far as how scholarships are divided up,” the coach added, “it is everything from a full ride to tuition and fees to $10,000, $5,000. We can mix and match athletic, academic and needs based money.”
Because this was an elite event, there were mainly D1 coaches in attendance. I talked with the coach of a mid level D1 soccer program.
“We really like the good players that express a sincere interest in our program,” the coach said. “We are happy to look at them. We don’t want anyone to slip by.”
Regarding video, the coach echoed what others said is a common mistake. “They will show someone passing the ball and the video will cut off before the pass reaches the next player. At least have two or three seconds leading up to the pass and after it has finished.”
Regarding how their scholarships are given out (in D1 sports like football, volleyball and basketball there are full athletic scholarships – in D1 soccer the women have 14 they can divvy up and the men 9.9):
“Our philosophy is to sign the best class and give the most money to the best players, then to take care of the seniors and then the ones that play a significant role,” said the coach. “In soccer many times it is the players in the spine of the field that get the most athletic scholarship money – the strikers, the Center Mid’s, Center Back’s. The Goal Keep’s. Those that score and prevent scoring are critical in wins and losses in soccer.”
About an hour before my first Talk to the families, I talked with another D1 coach.
“I watch for decision making on the ball,” the coach said, “speed, touch on the ball. With Goal Keepers, a good commanding presence.”
There is tremendous soccer played at all levels of college sports. I talked with the coach of a NAIA power that was moving up to D2. He said families don’t understand all the opportunities out there.
“It depends on the institution,” said the coach, “but if your college has exemptions and a recruit has a 3.5 GPA then there are really good packages that can be put together at D2. There are all kinds of things that can be done, including needs based, but the 3.5 thing shows why recruits need to focus on their academics.”
“Regarding my List of prospects to see, a priority goes to the player that has a way of contacting me. If they take an interest in me, I take an interest in them. There are two things I really look for. One is your work ratio. Do you work hard all the time? The other is how you interact with your team, how you react to questionable calls. Your character is just as important as your ability in my opinion.”

Audience asks questions after NCSA's College Recruiting Simplified
Each year I speak at this Cal South event, I spend time talking with Cal South staffers that have observed their players being recruited.
“It is all about fit,” said one veteran observer of families who have succeeded in finding the right fit for their player, and those that have failed. “We had a really good player here that was in love with going to Seattle Pacific. It was the right fit for her. Some others said why are you settling for that? She wasn’t settling. It was right for her!”
A year ago this same lady told me of a talented soccer player there that had major D1 schools but that had fallen in love with a smaller school. Pressured to go to a Pac 10 (now Pac 12) school, she relented and did. After two years, she transferred to the smaller school that was the right fit for her.

A College Coach tells Charlie Adams what they look for in recruits
Of course, at an event like this, many of the players want to go major D1 and have the skills to do so, but as always it is vital they find the right fit for them!
The more educated parents and athletes are about recruiting, the better experience they will have in recruiting. Make sure to have one of NCSA’s Recruiting Experts come to your School, Club or special Event to inspire and educate everyone on the 5 Things You Need to Do and the 5 Things You Must Know to have success in recruiting and connecting with scholarships. Under the director of former Dallas Cowboy Izell Reese, NCSA has a stable of speakers made up of former College Coaches, Athletes and Journalists ready to come educate and motivate your people in 27 sports. Because of a partnership with the NFL Players Association, these presentations are presented at no cost. Go to the link below and set the wheels in motion to bring in recruiting education.
To bring a NCSA Recruiting Expert in
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Charlie Adams
cadams@ncsasports.org
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My thanks to Bill Lewis and everyone at Cal South that made this event such a success!