I listened as College Coaches from all levels shared their observations about Parents, Recruits and trends they are observing in recruiting. Dan Tudor, nationally known for working with College Coaches to help them with their recruiting strategies, held his annual National Collegiate Recruiting Conference in Nashville.

NCSA Recruiting Expert/Speaker Charlie Adams
Besides speaking, I had the opportunity to listen to the Coaches. The group included Coaches from all levels of College Athletics, from schools such as the University of Missouri, Clemson, Vanderbilt, Belhaven, Emmanuel College, Swarthmore College and many others. During one session the Coaches met as groups and came away with these current trends in recruiting athletes in 2011-12:
A growing Sense of Entitlement among many High School athletes that are being recruited or that are playing College Athletics.
1991 Heisman winner Desmond Howard came out with strong comments about the growing sense of Entitlement among athletes when he spoke at the Black Coaches and Administrators Convention in May: “The way these coaches recruit these kids, they make them feel like they’re the cat’s meow, that the program can’t move forward without them at the school,” Howard said. “When you recruit them that hard, then you gas them up on who they are. You give that guy a sense of entitlement.
“I was told by a giant, Bo Schembechler, that no one man is bigger than the program. Not even (Schembechler). He was larger than life. For me to sit there and this guy tells me nobody’s bigger than Michigan, that’s all he had to say.”
Howard told the St. Petersburg Times that heavy coverage of recruiting has young players in the spotlight before they’ve accomplished anything significant in college.
“I’ll give you a perfect example: Michigan fires coach Rich Rodriguez,” said Howard, who starred at Michigan from 1989-91. “All the noise in Ann Arbor is, ‘Is Denard Robinson going to stay or leave?’ I’m like, ‘Hey, if the kid wants to go, don’t let the door hit you on the way out. You looked fantastic for five games against nobody. That’s what you did.’ I’m not going to deny his talents, but, ‘You ain’t won nothing in Ann Arbor, son! Not so much we need to worry about if you’re going to be here next year or not.’ ”
NCSA Educational Speaker Derrick Mayes, who was a standout receiver for Notre Dame and who jokes that his fingers are still bent from catching passes from Brett Favre in the N.F.L., travels the world to speak about the recruiting process. He shared these observations: “My in response to the growing sense of entitlement among some young athletes: It’s so ironic that as I ponder this very idea, I’m over in Europe spending some unbelievable quality time with the DoDDS High School student athletes, whose parents serve our country in the Military abroad. I see just the opposite of entitlement issues over here - humble, respectful, hardworking. It’s no wonder that the military’s children have so much “pre packaged” virtue & discipline. Perhaps our pampered “stateside” student athletes should take a look at their counterparts across the pond, who have a fraction of luxuries, resources, or – sense of entitlement.” Derrick Mayes, NCSA Athletic Recruiting Network Educational Speaker
Continuing on with what the College Coaches say are developing trends in Recruiting that they have observed recently:
The athletes keep getting younger that the College Coaches are looking at or that are contacting the College Coaches.
Many athletes’ parents have been spending a lot of money on Club, Travel Ball, AAU, Strength and Speed Training, and things of that nature and they expect a return on their investment in terms of significant scholarships.
NCSA Senior Recruiting Coach Joyce Wellhoefer, a former D1 Softball Coach, had these insights:
“When I was coaching six years ago all that was the same as far as “entitlement” and parents over the kids hand holding. They would go on the Visits and not go with parent groups but stay with the kid on everything (pretty soon they will be staying the night with the kid on site
in the dorm! The only thing that I have seen as a bit of a change is that signings for Softball have been earlier than six years ago. Now almost all D1 & top D2 schools have commitments of junior year or younger.
But that is so true with parents spending so much money on clubs, travel, private lessons and many expect the ‘full rides’ I also had a hard time getting the Junior College athletes as they were getting full rides and then to come play D1 where I was at I could only give them 1/2 or less as I was not a fully funded program.” Joyce Wellhoefer, NCSA Athletic Recruiting Network Senior Recruiting Coach
The Official Visit is now the Unofficial Visit as many athletes are committing early before they can even take Official Visits in their senior year of High School.
For more on Unofficial Visits
Official Visits vs Unofficial Visits
Parents are more involved than ever before in Recruiting and many are saying things to College Coaches such as “We are taking the SAT’s” or “We made it to State this past season.”
For more on the Parents Role in Recruiting
Many athletes know all about texting their friends but their phone communication skills are weak, which hurts them in recruiting
NCSA Recruiting Expert and Speaker Othello Henderson, who played football at UCLA and in the NFL, says: “Student-athletes need to realize good communication skills, whether in person or over the phone, are an essential part of obtaining athletic scholarships. The recruiting process is not the time to act shy or stand-offish, especially when it comes to coaches and scouts. Being respectfully articulate is key. Unless a coach or scout initiates, using the same colloquial rhetoric they do with friends may not be the smartest form of conversation.” – Othello Henderson, NCSA Athletic Recruiting Network Educational Speaker
“I see the weak phone skills with our kids. That is one reason I am not a big advocate of the facebook. When I work with NCSA kids I treat them like I am recruiting . I call their cell phones (sometimes Mom or Dad to get some things) but I try to get more time with them alone because that is what College Coaches want and expect when they are recruiting them.”
Joyce Wellhoefer
NCSA Athletic Recruiting Network Senior Recruiting Coach
At the Conference one of the top Softball Coaches in the country was talking to me about things she looked for regarding character in athletes. In that sport, at certain times, all of the athletes are in the dugout together when the team is at bat. She said one thing that would turn her off is the talented athlete that comes into the dugout, sits down, and yells, “Mom!! Red Gatorade! NOW!!” She says that happens more than you would think. Scratch that kid off the Recruiting List…
It was funny how she said it, but she had a point. On the other hand, she said the kind of player that really jumps out at her is that center fielder that goes out the outfield calmly but firmly giving instructions to her fellow outfielders, and saying something along the lines of, “Nothing gets past us to the fence!” College Coaches want that kind of determined, respectful young person that has a fire within. That kind of young person is competitive, sets high standards, and is a leader.
There is a great need for athletes and families to be educated on what leads to a successful recruiting experience.
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Charlie Adams
NCSA Athletic Recruiting Network Educational Speaker
cadams@ncsasports.org