NCSA College Athletic Scholarships Blog

The fall sports season is truly one of the most exciting times in all of the sporting world from the high school level, collegiate level and on to the highest ranks of the professional sporting leagues. As Major League Baseball enters their postseason play, the National Football League kicks off their season and the puck drops for the National Hockey League. High school athletes are in mid-season form for their respective sports and the same goes for college athletes across the country. What is so magical about this time of the year is that while so many sports are going on congruently, at so many different levels, one major lesson is to be learned by everyone participating in these sports. Whether you are taking the field as a professional athlete or waking up early for off-season training for your high school or college, one thing is happening to all athletes. They are being taught the values of hard work, commitment and dedication by their parents, coaches, teachers and teammates. To many, sport is merely that; a game that is played by people of all ages and that it is merely a game. However, those who understand sport at a much deeper level know that it is so much more than just a game. The lessons that are learned and the work ethic that is instilled in athletes are truly amazing. Let’s take a look at a few examples of how athletes use what they’ve learned in sport and have applied them to everyday life.

Nothing has changed for Trevor Heffernan in terms of his schedule since he graduated from Western Michigan University in Kalamazoo, Michigan. During his days at WMU, he would wake up at 4 and 5 AM for early morning skate with the Men’s Ice Hockey Club Team where he played goalie, and then head off to school for a full day of classes. This routine was engrained within Trevor so when it was time for graduation, he was well-practiced in the ability to be a hard worker no matter what he was doing. Whether it was working down at the Chicago Board Options Exchange upon graduation or working on his family’s farm in upstate Illinois, Trevor always put 110% into whatever it was he was doing.

“The bonds I formed with my teammates playing hockey are unbreakable. It was these bonds that taught me the value of counting on the person next to you, whether it’s on the ice or working on my family farm. You need to commit and work towards your goals regardless of what they are.”

Today, Trevor’s main priority is preparing his family farm, Susanna Farms, for the annual harvest, which is a month long celebration of the history and natural beauty of the vast acreage of their farm. To be more specific, Trevor spends countless hours making sure things are prepared for hayrides, pumpkin picking and his pride and joy, the First Annual Haunted Hayride.

“I understand and appreciate the great history that this farm represents. Everything I learned about respect and dedication, I put towards this farm and getting it ready for other people to enjoy it as I have.”

Trevor is a true example of how playing college athletics can not only mold you physically to perform at a high level on the fields, courts and rinks, but more importantly, mold you mentally to be an all-around better person.

Kellen Kmiecik began his collegiate career playing baseball at Marietta College in Marietta, Ohio. He soon found opportunity elsewhere at Southern Wesleyan University in South Carolina. During his college years, Kellen competed in several prestigious summer leagues including invite-only leagues in Alaska and South Carolina. In January, Kellen will head to Arizona to compete in an invite-only league so professional teams can evaluate his talent. However, Kellen brings the same passion and determination to the baseball diamond that he brings when he helps his father run the local Recreational Center in Elmwood Park, Illinois.

“I enjoy my time at the recreational center because it is a great way to give back to the surrounding area and it’s so enjoyable to see all the kids come in here and play the sports they love to play.”

When I asked Kellen if playing baseball, especially at the collegiate level, had anything to do with this, his response was precise.

“I learned everything I know about respect, focus, hard work and dedication from playing baseball. I was always taught from an early age that playing baseball is about ability and respect. There is a right way and a wrong way to play the game, and I play the game the right way. I try and live my life the way I play the game.”

Parents often worry about their student-athlete as they head off to college for their freshman year in terms of academics and athletics. Will they play enough? Will they get a good education? Will they make the right decisions? Both Trevor and Kellen are great examples of student-athletes becoming upstanding, respectful citizens upon graduation. So much goes into being a collegiate athlete that is behind the scenes, and those who can’t handle the responsibility of hard work, dedication, commitment and respect will quickly make the adjustment or fade away.

The first step towards finding the right school for your son or daughter is through an aggressive and meaningful recruiting process. We here at the National Collegiate Scouting Association understand what it takes to not only be a student-athlete, but also be a well-rounded citizen. We understand the process and the requirements better than anyone in the business and we urge you to take that first step towards starting that recruiting process. The road may seem long and harrowing, but what lies beyond it for your future student-athlete is truly amazing and will make you proud.

One overlooked part of choosing a university is the network of alumni that support graduating students once they graduate.  Powerful alumni networks often set elite academic institutions apart from their competitors.  The main benefit of a strong alumni is obvious: They help graduates find jobs!  However, you rarely hear recruits mentioning alumni when they make a college decision.

One prominent alumni at Stanford University is doing her best to give her school a recruiting edge and is proof of why recruits might want to think about alumni when choosing a school.

Tai-Ler Jones was one of the top high school football players in the country when he visited Stanford last spring. At the time, he was more interested in attending traditional college powerhouses such as Notre Dame and his home-state University of Georgia, as well as Cal and UCLA.

But three days later, Jones committed to play for Stanford — thanks in considerable measure to the words of a political science professor whose last job was at the White House:

Condoleezza Rice, the Stanford athletic department’s secret weapon.

“She heavily influenced my decision,” said Jones, who will enroll in 2010. “How many colleges can say they have a Condoleezza Rice and that she can be a mentor to you? It was a once-in-a-lifetime opportunity for me.”

The former Secretary of State is as accessible to Stanford athletes and recruits as a first-year teacher’s assistant.

“I believe so much in the (athletic) program,” Rice said by phone from Washington, D.C., last week. “I also believe we have an obligation to help the athletes, and the recruits see that academics is taken as seriously as athletics, and the faculty is the best conveyor of that.”

Rice is an equal-opportunity conveyor.

She addressed participants of the Pac-10 women’s golf championships, which were held at Stanford last spring. She met with Harrison Barnes, the top basketball recruit in the country, when he visited campus over the summer. She welcomed former Cardinal football players Evan Moore and Trent Edwards when they appeared, unannounced, at her office door a few months ago.

And whenever possible, Rice meets with football recruits.

“We call, and when she’s available, she’ll do it,” Stanford football coach Jim Harbaugh said. “She’s so generous with her time, and she pours her heart into it. She talks to the athletes like she’s their age. It’s phenomenal.”

Jones, a highly sought receiver from Gainesville, Ga., was one of approximately 20 recruits watching an April practice when Rice walked over and introduced herself. She recognized Jones and knew of his father, Andre, who played football in the late 1980s at Notre Dame, where Rice earned her master’s degree in political science a decade earlier.

Tai-Ler Jones, normally loquacious, stood silent as Rice talked about Stanford and all it could offer. She suggested that Jones enroll in one of her classes and offered to “be a mentor to me,” he said.

A school’s support system is a key part to both graduating and finding the right job.  It can also be a support system that can help guide your entire professional career.  However, recruits can only choose a school based on extra factors like this if they have numerous school options.  How can recruits have so many options?  Only be starting early and developing relationships as soon as possible.

As I came up through the ranks of high school and college baseball, one luxury that I quickly learned to do without as soon as my freshman year of high school was a little something called “Spring Break.” While all of my friends were packing their suitcases for Panama City, Myrtle Beach and Cancun I was getting ready to perform at my peak potential. Spring Break in high school meant early morning indoor practices and in college at john Carroll University it was a week-long bus trip down to Florida to play our first ten games of the season. So what was it that drove me to sacrifice Spring Break after Spring Break while everyone else was out partying and traveling? Well, for a student-athlete, that answer is easy. I had been working tirelessly day in and day out for the past 9 months to get ready for my season and that was most important to me. I wanted to show off the speed, strength and skills I had sharpened in the off-season because in all reality, there is no such thing as an “off season” for the serious student-athlete.

As a baseball player, I technically had four seasons, not one of which could be considered the off-season. In the fall when I arrived on campus, I would immediately begin on-field workouts and scrimmages so that the coaching staff could evaluate the progress I’d made over the summer. Taking the summer lightly is not an option for those who are serious about playing at the next level.

Marc Thibeault, head coach at John Carroll University in University Heights, Ohio, a perennial contender in the Ohio Athletic Conference, emphasizes the importance of a strong training regiment, especially for players early on in their career.

“My feeling is that proper training is vital to making an impact at an early stage of your career. Freshmen are competing with highly skilled veteran athletes at the college level. Having a solid training base upon arrival to campus in the fall can separate you from other freshmen and allow you the physical presence to compete with established players… Bottom line, we tell our freshman to come to camp in shape to compete for a starting position.”

Come October I started full-time lifting and conditioning, 5 days a week, in order to build up strength and endurance for the long grind of the baseball season. When it comes to these workouts, make sure that you are staying within yourself in terms of frame and ability. For you skinny guys, don’t be intimidated by the football guys you may be sharing a weight room with. Not only are your sports different, but you need to focus on being as strong as you can be, not emulating someone else who is beyond your capabilities. Safety is key, especially in the wake of the recent injury to University of Southern California running back Stafon Johnson.

During these lifting and conditioning sessions you also want to pepper in some sport-specific training as well to stay fresh once it comes time to get back in the swing of practices. Your first practice should not be the first time you’re swinging a bat, throwing the baseball or softball or running routes. Again, remembering Coach Thibeault’s words, be ready to compete for that starting job.

Once your official practices begin is when you can relax and show off your new strength and skills. We always began our indoor practices in February and couldn’t wait to step off that bus into the warm South Florida air to start our season. The regular season is the time to focus all of your hard work and dedication on winning and playing your best. Out-of-season workouts are meant to be difficult, painful and challenging so that when game time arrives, you are free to relax and have fun.

If you plan a strict regiment of off-season training that will help you not only build muscle and strength but also speed, quickness and stamina, there is no limit to how high your game can soar. Whether you are a fall, winter or spring athlete, there is always the “off-season” for you to build your athletic skills. The summer season is a great time for a healthy mix of sport specific workouts, lifting, conditioning and actual participation in your sport.

Brian Flanagan, a senior outfielder for Southern Wesleyan University in South Carolina, had this to say about his dedication to off-season workouts.

“Off season workouts help maintain what you’ve built up and will undoubtedly make you stronger… the will to prepare goes hand and hand with the will to win in whatever you are trying to succeed in.”

The next time your friends are packing their suitcases to party and take trips, don’t hesitate to tell them what you’ll be doing while they’re away. They might laugh and some of them might even poke fun, but none of them know of the dedication and commitment it takes to play sports at the collegiate level and beyond. For that, you are already one step ahead.

I speak to student-athletes on a daily basis who are serious students and are unclear on what demands are placed on athletes when they arrive on campus.  Even in each division of the NCAA, demands vary greatly from one institution to the next.  So it’s important that the student-athlete is empowered with the skill set to determine what school will be best for them.  After all, a student-athlete’s college decision will impact them for the next 50-60 years!

With that in mind, here’s a blog post from an NCSA student-athlete who found the perfect fit.  How many NCAA D1 athletic teams would allow a student-athlete to study abroad during their senior year?  Read her blog and let me know if her college choice was the best for her:

She writes:  

Hi all! My name is Melissa and I am a senior in London on Colgate’s Economics Study Group. I am not the blogging type, but I am super excited to be able to take you all on my journey with me. I hope I do not bore you and, in advance, please forgive my many typos. I hope you can make it until December because I promise it will be worth it!

I arrived at my flat in central London about 10 days ago. It was an interesting adventure getting here (about 7 hours on a plane, an hour on a train, half an hour on a bus and half an hour walking aimlessly) but I made it and I love it! London is absolutely beautiful! Words cannot explain it.

I am already into my second week of classes. For the Economics Program, we are required to take The British Economy, The EU, International Economics, and a theatre course. I know the course titles are not creative or intriguing, but I assure you the classes have already far exceeded my expectations. To give you an example, yesterday all of the Colgate London groups attended “As You Like It” in Shakespeare’s Globe Theatre, which is an exact replica of the original minus, of course, the electrics. I had no idea how I was going to enjoy a play standing for three hours and exposed to the elements (it was supposed to rain, thankfully it didn’t). Turns out I ended up dancing, laughing, and meeting new people. I have been to plays before, but never have I enjoyed myself so much. It was a great experience. If you are ever in London go the Shakespeare’s Globe Theatre.

By the way, this SA was a captain and hit .418 for her softball team last season.   She found the right fit, athletically, academically, the right balance between those 2 and an affordable financial aid package for her parents.  Find out how you can do the same here.

I speak with 30-40 families weekly about college recruiting and I’m amazed at the lack of knowledge of the APR – Academic Progress Rate. Here is a very long article that is a must read for any parent of a 9th grader, or older, who has aspirations to play in college. It details the 4 stages of penalties for athletic programs that the NCAA imposes should their athletes not make progress toward graduation. If you have questions, go here.

If you’re a student-athlete who wants to play your sport in college you will have to work very hard to become the best student and the best athlete you can be.  It’s too competitive for you not to give 100% effort in both of those areas you have total control over.  If you give any less, there are plenty of others who are out-working you today.  Now that is a very challenging proposition in which you expect to be rewarded for that hard work.  Unfortunately, after all of that hard work, you DO NOT get to choose your school.  The school chooses you. 

Now there are exceptions to this reality.  One percent of student-athletes are “blue-chippers” who are recruited by the top-tier, name-brand schools.  However, the vast majority will not be able to choose their number one choice school.  This harsh reality is more harsh for those of you living west of the Mississippi River.  The vast majority of athletic programs at 4-year colleges and universities are located east of the Mississippi River.  As an example, there are only 28 four-year colleges who play football in California.  Whereas, in Pennsylvania, a state with less than half of California’s population, there are 82 four-year colleges who play football.  There are a lot of talented football players in Arizona.  However, that state only has 3 four-year colleges who play football.  

A student-athlete can find a GREAT school that is the perfect fit.  But they have to be willing to play anywhere that has their required academics.  If you are not willing to play at any school that matches your academic needs, you’re really not serious about playing in college.  You should quit spending your parents money on travel ball, camps, lessons, equipment, etc.  The flip side, if you’re serious, you need to be involved with hundreds of schools – just so you’ll have a chance.  Are you serious about playing in college?  Are you sure?

I’m always amazed at what people’s definition of recruiting is.  Some think they are getting lots of interest when in fact they are among thousands on a college coach’s mailing list.   Below is a list of check points to see where you are.  If you’re a 2010 student-athlete and you’re not at a 4, 3, 2, or 1, you’re behind your peers.  If you’re a 2011 graduate and you’re not at a 7, you’re behind your peers.  If you’re a 2012 grad and you are not at a 10, you’re behind your peers.  If you wish to catch up, click here.

YOU means the student-athlete, not the HS coach or club coach.

1. Have YOU received a full or partial scholarship or grant & aid offer in writing from your dream school?
2.  Have YOU received a full or partial scholarship or grant & aid offer in writing from any school?
3. Have YOU received a full or partial scholarship or grant & aid offer made verbally from any school?
4. Have YOU been offered or taken an official visit?
5. Have YOU received a video and/or transcript request from a college coach?
6. Have YOU received phone calls from college coaches?
7. Have YOU been offered or taken un-official visits? 
8. Do YOU receive personal, handwritten letters from college head coaches on a regular basis?
9. Do YOU receive emails from college coaches on a regular basis?
10. Have YOU received questionnaires or camp information from college coaches?

As a review, you know the need to market your child in order for her/him to be recruited.  You know that you could do this yourself or you could use an expert.  In either case, you’ll have to invest time and money into the process.  The need for this service is even greater than it was in the 1980’s for several reasons.  Among these are:

1. the cost of college today
2. the even greater restrictions the NCAA has placed on college coaches. 
3. The internet.
4. The accelerating recruiting calendar.
5. The misinformation about recruiting from so called experts like HS coaches, Athletic Directors, and parents who went through it 15-30 years ago.

But whether a family chooses to navigate the recruiting waters by themselves or chooses to hire professional help, they are going to have to spend time and money on this process.  They are also going to have to coach their kids on how to speak to college coaches.  No college coach will offer any student-athlete a college scholarship without knowing that child.   So where do you allocate your marketing dollars?

You could choose to go to a lot of college camps.  As you’ve learned from the 5 things you need to do, your child must be involved with at least 100-200 realistic possibilities.  How many camps will you be able to attend?  Are they the right ones?  How much will they cost including transportation?  What makes you think your child will stand out from others at that camp in a college coach’s eyes?  My child received recruiting interest from 145 college coaches.  She never attended a college camp after the 8^th grade.  We went to one and that was all it took to realize that the camps are money makers for the coaching staff at the school.  Can a kid improve their skills?  Maybe.  But don’t expect to get your child recruited by attending camps.

You could market your child on our own.  You’ll have to research 100-200 realistic college opportunities.  You’ll have to determine if they have roster openings.  You’ll have to get your child’s information in front of that coach.  You’ll have to hope that information is believed and isn’t trashed.  You’ll have to put video together and do it the right way.  I’ve seen college coaches turn video off after 5-10 seconds of viewing.  Would you want that to happen to your child’s video?  You need to update coaches as your child makes progress.  And, Mom and Dad, the most important thing you need to do is to teach your child to be the “front” person with the college coach.  If you are the one calling and writing college coaches on behalf of your child, that raises a huge red flag in the coach’s mind of how serious this is for the child.  A coach will recruit a lesser athlete that is articulate, serious, and a team player over a child who relies on mom and dad to do the talking. 

As you navigate the process, how are you going to advise your child on maximizing his financial aid package?  How are you going to advise him on what happens if a college coach ceases communications?  How are you going to advise her/him on how to make the best choice for them?  All parents want their children to make the best choice.  Empowering a child to make that choice is the best gift a parent can give their child.  Do you want amateurs who have never been through recruiting in the internet age advising your child?  Or do you want a professional, whose expertise is navigating this process and have seen over 25,000 recruiting situations, advising your child?  If you choose to navigate this yourself, you must read this book.

Finally, you could choose professional help.  If you choose a recruiting company, find out the following:

• 1) Are they organized as a franchise? Are you speaking with the franchise owner? How long has the owner owned his franchise/territory? If they are not a franchise organization, what year was the first recruiting class they worked with? (Hint, if 2005 or later, they haven’t been in business long enough to develop an impact with the college coaching community.)
• 2) How are their student-athletes marketed to college coaches? Is it a targeted approach to the right schools? Or, is it a shotgun approach to all colleges? Is 21^st century technology used, or is it still snail mail and faxes? Can you track which college coaches reviewed your child’s resume and video?
• 3) What is that organization’s true relationship with college coaches? If that organization doesn’t attend college coaches’ conventions, do they really have relationships with those college coaches? College coaches are not allowed by the NCAA to endorse recruiting companies. But those coaches do request student-athletes from those companies. Ask to see a list of those college coach requests with dates.
• 4) Who are the partnerships of that recruiting company? Companies who partner with recruiting companies do a lot of due diligence before putting their good name with someone. See who those partners are.
• 5) Find out about the client service after signing up. Find out the contact information and expected response times to your questions.
• 6) Find out about the financial aid advice the recruiting company offers.
• 7) Find out about the standardized test preparation a recruiting company offers.
• 8) Find out how your student-athlete can determine what college coaches are truly interested in your child.
• 9) Find out about what happens if a child suffers a career ending injury and can’t play in college. Do you get your money back?
• 10) Some recruiting companies like to do the “up-sale”. They’ll entice you with a low price and then constantly ask for more money as you move forward. Make sure your recruiting company spells out exactly the service you’re receiving and the time frame that service is available.
• 11) As with all businesses, make sure the company has been in business long enough to ensure that it’ll remain in business. If the company has been in business less than 5 years, be careful.

Doing your due diligence with any decision involving your child is important.  The most important due diligence a parent can help their child with is their college choice.  Getting professional help is a great way to help your child with their college decision.  To choose the right professional help ask those due diligence questions listed above.

Good luck to all of you who have the good fortune to be the parent of a talented student-athlete!

(Part 1 is here) (Part 2 is here)

There is recruiting help found all over the web.  There are companies who assure everyone that they’ll get your child recruited.  Some are free.  Some are not.  You know the need for help and, as with any service, there are good providers of help and those who aren’t as much help.  To understand the market, it’s best to understand the industry.  The recruiting industry started in the 1980’s when the NCAA started putting restrictions on the number of scholarships available for sports.  These restrictions were caused by 2 main factors:  1) the implementation of Title IX (passed in 1972) that mandated equal opportunities in sports for women.  2)  the NCAA’s desire to create a more level playing field for its member institutions.  To demonstrate the impact consider that in 1972 Coach Johnny Majors at Pitt, in his first year as head football coach, gave full scholarships to over 100 players in that recruiting class.  One of those recruits, Tony Dorsett, led Pitt to the national championship 4 years later.  In order for institutions to be in compliance with Title IX, they had to reduce scholarships in football.  The recruiting impact was that the relationship between HS coaches and college coaches became more distant.  As time went on, the rules restricting contact between college coaches and high school football players became stricter.  (As an aside, trends in football recruiting are duplicated in all other college sports.)  The high school coach had less influence because he couldn’t help as many kids get scholarships – there weren’t that many to be had.  College coaches wanted to feed their families.  In other words, they had to recruit players that would help their program win.  Since they didn’t have as many scholarships, they couldn’t afford to make any mistakes.  Therefore a need developed for college coaches to recruit nationally.  There was an equal need for high school athletes to be introduced to college coaches.  Thus the recruiting service industry was born. 

Those companies evolved as franchise organizations who had a back office that could put recruiting resumes together and mail them to college athletic departments.  They relied on the college athletic department secretary to put the resumes of lots of players from many sports into the correct sport coach’s mail box.  Prior to email and the internet, this was a great way to get a kid’s name in front of a large number of college coaches.  The company found these kids by selling territories or franchises.  A franchise owner qualified because they liked sports and had some money to give to the franchisor or territory salesman.  Some of these owners were really interested in a student-athlete’s success.  Others just wanted to make their investment back and would sign up any kid.  The problem begins when that package put together by the back office is sent to the college athletic department.  To save money in postage, the back office sent hundreds of resumes to every college in the country at one time.  As time wore on, college coaches realized that not all of the resumes they were looking at were of student-athletes qualified for their program.  As such, college coaches began to ignore the resumes.  In time, qualified student-athletes were ignored by colleges because they were packaged with many non-qualified student-athletes.  Still, in spite of this inefficiency, student-athletes received mail in their mailbox from college coaches.  When a student-athlete received a letter from a college coach, parents felt their investment in the recruiting company service was paying off.  But is receiving a letter from a college coach being recruited?

As they still do, in the 1980’s and 90’s, college coaches, depending on the sport, sent out thousands of letters annually.  They are marketing to large numbers in hopes of finding the best few student-athletes for their program.  So even though these student-athletes who used a recruiting service were getting letters, they weren’t getting recruited.  Because of the franchise organization structure, there was no one to advise a student-athlete on what to do with those recruiting letters.  Today, getting letters, emails, contacts from college coaches is an important first step.  A child can’t get recruited without these.  But it’s only 20% of the game.  The other 80% of the game is a child converting those contacts into personal relationships with college coaches, and converting those relationships into scholarship dollars.  And that’s all the responsibility of the student-athlete.  Mom and Dad can’t do that for the child.  The child has to interact with the college coach(es) and convince that coach they are a good fit for that program.  All recruiting services you see on the web will put some letters in your mail box.  But are they from the right schools?  I’ve talked to a kid who used a recruiting company who got letters from Ivy League schools even though he had a 2.4 GPA and an ACT score of 17.  No way that Ivy League school had any interest in that kid.  But the kid thought he was being recruited.  Clearly something had to be done to address what was not being done to help the families.  Among these issues are:  How are parents going to target the right colleges for their child?   How do parents guide their children through this process?  How can parents maximize the scholarship package their child receives?  If parents decide they want help to give their child a competitive advantage, where do they find the best help?

Stay tuned for Part 4 for the answers…..it’s not what you think.

This is the second of a 4 part series. Part 1 is here.

There are 3 areas that every parent will have to invest in to make sure you put your child in the best position to be recruited. On the athletic side, you are going to have to spend anywhere from $1,000 to $5,000 per year from about 6th grade forward on travel, hotels, team fees, training, and equipment. If you’re not doing this, those other 4 student-athletes looking for the same scholarship your child is looking for is. On the academic side, you’ll want to make sure your child is earning all A’s and B’s in school. The more A’s the better! If they need help to develop the study habits to make that happen, then there could be an investment in tutors, learning centers, etc. Have you priced those lately? Then, to ensure that their test scores reflect their grades, an investment in test preparation will help. Finally there is the recruiting itself. In the vast majority of sports, the college coaches’ recruiting budget is pitifully small. They WILL NOT discover your child. College coaches don’t have a scouting budget like the NY Yankees, which is in the millions of dollars per year. You have to devote time and funds to marketing your child. If you spend $6,000 to $30,000 in athletic development and $5,000 in academic development so that your child can be athletically skilled and academically qualified enough to be recruited and your child doesn’t get recruited, what is the payoff for that investment? Also, if your child doesn’t get a chance to play, will she/he come back to you in 10 years and wonder if they could have played if only they knew how to maximize their recruiting opportunities? So where do you allocate your funds for marketing and how is the most cost effective way of doing this?

Marketing your student athlete is an important skill that 99% of parents I speak with don’t know how to do. If you never attended college or haven’t searched for a job in the age of the internet, you probably don’t know all of the ins and outs of the athletic scholarship acquisition process. Even if you are college educated or an expert at finding a job using the internet, you still are unaware of how college coaches determine who they recruit and how you can make your child part of that coach’s recruiting list. Your child has to take an active role in this process. It’s their life! They must be empowered with the skill set to market themselves to college coaches. Since your child’s college decision will impact her/him for the rest of their lives, don’t you think that it’s important that they have those skills?

If you’re reading this, you know that NCSA has devoted a lot of time and effort to educate student-athletes and their parents on this marketing. We call this the recruiting process and our goal is for each qualified student-athlete to achieve their maximum recruiting potential. Everyone reading this thinks they can do this on their own. Especially after they read the five things you need to know and the five things you must do. And some parents have been successful doing things themselves. However, understand the effort those parents made. They’ve devoted literally 40 to 50 hours a month to researching colleges, putting together marketing packages, contacting lots of college coaches, following-up, and fighting encouraging their children to do things they need to do, such as calling college coaches on the phone. They’ve had to put up with teen-age kids who aren’t skilled in talking to college coaches and have no desire to do so because they don’t know what to do. Does your teen-ager do everything you ask without question? Do you have 500 hours over the next calendar year to devote to this process? How much of that time will you spend spinning your wheels and targeting the wrong college coaches? How much of that time is spent driving to camps where a child has no chance of being recruited? How frustrating is all of this and does a child give up their dream if no college coaches respond to your marketing efforts?

From a financial standpoint, you will be spending money for marketing. If you aren’t spending money – you’ll be spending time. How much is your time worth? As you know from the five things you need to do, you’ll need to do the following: 1) Get a objective evaluation so that you target the right college programs; 2) Post an online resume that college coaches will look at; 3) Create a winning highlight or skills video; 4) Get in contact with at least 100 college coaches at the right places; and 5) consider all options in a thorough way so your child makes the right decision. The first can be done by comparing your child’s metrics with those of collegiate student-athletes at the various levels.  (See the recruiting guidelines for your sport.)   The next 2 can be done in a variety of ways and you can do it for as little as free – which will net zero results, to hiring professional website and video vendors which can run up to $1000. Contacting college coaches is more problematic. Since college coaches are inundated with emails and letters from a variety of sources, they only rely on trusted sources. How many emails does the typical college football coach get from a mom, dad, or kid that says, “hey, I’m 200 pounds and run a 4.4 forty yard dash…”? What do you think the college coach does with that email? (Hint: if you answered anything else but, “he hit the delete button,” you got the wrong answer.) College coaches rely on trusted sources and verified information. That’s the biggest roadblock to parents doing it themselves. They don’t have the relationships with the college coaching community to generate the kind of response from college coaches needed to maximize opportunities.

Finally, how do you empower your child with the skill set to make a life-changing decision? Most parents do a great job of raising their kids. All parents love their kids and want their kids to be the best and have the best. However, most parents can’t empower their children with the skill set to speak with college coaches. When speaking with college coaches, student-athletes need to ask the right questions in the right way so they don’t get their name crossed off of that college coach’s recruiting list. What parent knows those questions? Do you know the questions college coaches ask student-athletes to see if they should cross your child’s name off of the list? And, if you the parent think you can talk to college coaches for your child, you can’t! I’ve seen more talented student-athletes NOT get recruited because of the parent than I care to list right here. All parents have a deep emotional attachment to this outcome. However, some parents don’t know how to channel their emotions into a positive influence on their children. Would guidance from an expert be of value? Would the peace of mind of knowing you’re doing the right things and your child is getting coached the right way in this process help tone down the emotions when discussing this in your household? So where do you get that help? 

Stay tuned for Part 3 and Part 4.