What Parents Need to do – Part 3
May 21st, 2009 - by(Part 1 is here) (Part 2 is here)
There is recruiting help found all over the web. There are companies who assure everyone that they’ll get your child recruited. Some are free. Some are not. You know the need for help and, as with any service, there are good providers of help and those who aren’t as much help. To understand the market, it’s best to understand the industry. The recruiting industry started in the 1980’s when the NCAA started putting restrictions on the number of scholarships available for sports. These restrictions were caused by 2 main factors: 1) the implementation of Title IX (passed in 1972) that mandated equal opportunities in sports for women. 2) the NCAA’s desire to create a more level playing field for its member institutions. To demonstrate the impact consider that in 1972 Coach Johnny Majors at Pitt, in his first year as head football coach, gave full scholarships to over 100 players in that recruiting class. One of those recruits, Tony Dorsett, led Pitt to the national championship 4 years later. In order for institutions to be in compliance with Title IX, they had to reduce scholarships in football. The recruiting impact was that the relationship between HS coaches and college coaches became more distant. As time went on, the rules restricting contact between college coaches and high school football players became stricter. (As an aside, trends in football recruiting are duplicated in all other college sports.) The high school coach had less influence because he couldn’t help as many kids get scholarships – there weren’t that many to be had. College coaches wanted to feed their families. In other words, they had to recruit players that would help their program win. Since they didn’t have as many scholarships, they couldn’t afford to make any mistakes. Therefore a need developed for college coaches to recruit nationally. There was an equal need for high school athletes to be introduced to college coaches. Thus the recruiting service industry was born.
Those companies evolved as franchise organizations who had a back office that could put recruiting resumes together and mail them to college athletic departments. They relied on the college athletic department secretary to put the resumes of lots of players from many sports into the correct sport coach’s mail box. Prior to email and the internet, this was a great way to get a kid’s name in front of a large number of college coaches. The company found these kids by selling territories or franchises. A franchise owner qualified because they liked sports and had some money to give to the franchisor or territory salesman. Some of these owners were really interested in a student-athlete’s success. Others just wanted to make their investment back and would sign up any kid. The problem begins when that package put together by the back office is sent to the college athletic department. To save money in postage, the back office sent hundreds of resumes to every college in the country at one time. As time wore on, college coaches realized that not all of the resumes they were looking at were of student-athletes qualified for their program. As such, college coaches began to ignore the resumes. In time, qualified student-athletes were ignored by colleges because they were packaged with many non-qualified student-athletes. Still, in spite of this inefficiency, student-athletes received mail in their mailbox from college coaches. When a student-athlete received a letter from a college coach, parents felt their investment in the recruiting company service was paying off. But is receiving a letter from a college coach being recruited?
As they still do, in the 1980’s and 90’s, college coaches, depending on the sport, sent out thousands of letters annually. They are marketing to large numbers in hopes of finding the best few student-athletes for their program. So even though these student-athletes who used a recruiting service were getting letters, they weren’t getting recruited. Because of the franchise organization structure, there was no one to advise a student-athlete on what to do with those recruiting letters. Today, getting letters, emails, contacts from college coaches is an important first step. A child can’t get recruited without these. But it’s only 20% of the game. The other 80% of the game is a child converting those contacts into personal relationships with college coaches, and converting those relationships into scholarship dollars. And that’s all the responsibility of the student-athlete. Mom and Dad can’t do that for the child. The child has to interact with the college coach(es) and convince that coach they are a good fit for that program. All recruiting services you see on the web will put some letters in your mail box. But are they from the right schools? I’ve talked to a kid who used a recruiting company who got letters from Ivy League schools even though he had a 2.4 GPA and an ACT score of 17. No way that Ivy League school had any interest in that kid. But the kid thought he was being recruited. Clearly something had to be done to address what was not being done to help the families. Among these issues are: How are parents going to target the right colleges for their child? How do parents guide their children through this process? How can parents maximize the scholarship package their child receives? If parents decide they want help to give their child a competitive advantage, where do they find the best help?
Stay tuned for Part 4 for the answers…..it’s not what you think.
estimated 1.2 million Americans over age 7 had played lacrosse within the previous year — an increase of 40% since 1999.
Carolina. 


