NCSA College Athletic Scholarships Blog

Q: When can college coaches start calling?

A: Here’s a list of the first dates a Division I coach can begin making phone calls to recruits.

Football:   D1 football coaches can make one phone calbetween April 15 and May 31st of  junior year

Men’s Basketball: June 15th after Sophomore year

Women’s Basketball: In Apirl on or after the Thursday following the Final Four

Men’s Hockey: June 15th after Sophomore Year

Women’s Ice Hockey: July 7th after Junior Year

All Other Sports: July 1st after Junior Year

How often the coach can call also varies. For the complete list which also gives the regulations for sending recruiting materials along with dates for official visits go here and click on the desired sport.

Q: How do I get noticed by college coaches?

A: There are Five Things You Must Do to get recruited. An athlete has to:

1. Get Evaluated: Coaches don’t have time to look at every player so they have to rely on credible sources to get their information.

2. Post your academic/athletic resume online: This is a fast and easy way to get connected with coaches.

3. Create a winning highlight/skills video: Again, coaches can’t personally look at every recruit so they need a way to see your talents.

4. Contact coaches: They can’t recruit you if they don’t know who you are!

5. Start building relationships and following up with coaches now: The recruiting process started yesterday! With how competitive recruiting has become, athletes need to start building relationships with coaches as early as junior high.

I came an article about a 2010 football recruit from Pennsylvania named Dakota Royer and it sparked so many thoughts about how complex the recruiting process can be. This young man has emerged as a top prospect for the class of 2010. But it didn’t just happen for Royer. He has put in an extraordinary amount of hard work and made good decisions that have allowed him to become someone college coaches are looking at and talking about.

An all-state defensive end during his junior season, Royer decided to use his speed and strength to help the offense this season. Royer’s high school football coach Mike Williams says, “He became a complete player.” Not many things are more appealing to a collegiate coach, than knowing an athlete can serve more than one purpose on their team. If you want to increase your value as a student-athlete, make sure you are the complete package. Get stronger and more familiar with different positions on the field. If you are a swimmer, look at mastering other events and strokes. If you are a pitcher, become more dominant by adding more pitches to your arsenal. If you are a golfer, be certain your putting game is just as strong as your drive off the tee. There is always more you can be doing and ways you can be getting better to increase your value to a coach and their program.

After his freshman year, Royer transferred to a different high school because of their agriculture programs. His interest in that field is something he plans on pursuing in college. Royer said he had nothing against his previous high school. “It was great there,” he said. “There was not a problem. It’s not like I had to get out of there. I just wanted to do the best thing for my future.” Whatever college Royer decides on, he will be starting off with a great academic foundation and a plan for what he wants to pursue off of the football field. It’s so important to remember you are a student-athlete. Your college search cannot just include the athletic side of things. You don’t have to know exactly what you want to study or major in, but you should have an idea of what kind of academic school you are interested in. Look at everything from class sizes, to what academic programs are offered, to coursework requirements. Part of being the “complete package” for a coach is how you perform in the classroom. So make sure you stay educated on everything regarding your education.

Because Royer has been so proactive in his recruiting process (making his own highlight DVD and attending football combines since his freshman year), he now has the option of choosing from over 20 Top Division I football programs. A decision he will make within the next month – before taking even one “official visit.”

As he has narrowed his choices to a “Top 5,” Royer gave a brief explanation for his interest in each school. This is what grabbed my attention the most from this article. His answers covered such a large spectrum of things that could possibly make or break a student-athlete’s decision on a school. A great example of how multi-dimensional the recruiting process is. From that list of 5, here are some things that Royer considered: familiarity, being close to home, an NFL team’s proximity to the campus, condition of the campus, social aspect of the campus, football stadium, team contract with NIKE, locker room perks.

Finally, in a move fitting of what we now know about Royer, he decided to increase his marketing appeal to college coaches – and perhaps even future NFL scouts. After hearing that a newly-drafted NFL player drew attention on ESPN for making a clean jump OUT of 3-foot deep swimming pool, Royer knew there was only one thing he needed to do. Make that same jump out of 4 feet of water. So, that’s exactly what he did. Now his video is getting hits all over Youtube.

Dakota Royer is the consummate recruit. He has looked at and contemplated everything that will give him the greatest college experience possible. Now it’s just a matter of prioritizing. Out of all of the information he has collected he will choose which school and football program meet his priorities the best. He knows that the decision on where he will go to school and play football is HIS. And the reason he is sitting so comfortably in the driver’s seat: Royer has made himself the kind of student-athlete that college coaches are looking for – “the complete package.”

Right now is the most critical time in the recruiting process where coaches are expecting phone calls from players. If you haven’t started you need to start ASAP. You need to start separating yourself from other recruits on the coaches list.

In order to be adequately prepared for a call with a coach, there are a couple things you must do. You should first think about the following areas: your overall tone, your confidence level and your leadership ability.

Most importantly, you need to make sure that you are enthusiastic when talking to coaches! They will be able to sense if you are doing something else at the time or if you really don’t want to be talking to them. It can be an easy way to lose out on an opportunity and you don’t want to risk it.

Before you have your first live call with a coach, you need to have a couple practice runs.

1. Call coaches at schools you are not interested in, talk to that coach and see how you do. You have nothing to lose since you aren’t really interested in that school.
2. Role play with a teammate, friend or parent and go over the questions you are planning to ask as well as the questions coaches usually ask.

In terms of leaving voicemails:
1. Practice leaving voicemails for coaches on your cell phone or house phone.
2. Listen to your voicemails, would you call yourself back? Goes back to tone and you need to get used to paying attention to this.

When it comes time to actually calling a coach, you need to make sure you have written down your list of questions to ask the coach and you want to have a pen and paper ready.

It is important to have a pen and paper ready!

1. To be able to write the answers to your questions and the questions you were asked
2. You will be more prepared to ask your questions
3. You will remember everything a coach tells you.

If you are prone to saying um or like when you get nervous, it may help to have a note for yourself that reminds you not to say it or reminds you to be enthusiastic. These things are very easy to forget about when on a call.

Summer is officially upon us!  And for college softball coaches, that means the busiest and most important recruiting time.  They are in the midst of their most active evaluation time and a majority of them will spend this time at college exposure tournaments throughout the country.  Coaches can see a huge number of athletes in one quick weekend, at one major tournament.  For NCAA Division I coaches, rules and regulations limit them to a certain number of dates they can go out and recruit.  

So, what does this all mean for you?  The greatest advantage you can give yourself at this time of year is letting these coaches know who you are BEFORE they leave for tournaments.  Their time is limited and they can only see so many games and so many players in one tournament.  If you desire to be one of those players, then give the coaches a reason to find you and watch you play!  

Have a complete resume of who you are as a student-athlete and get that into the hands of the coaches you would like to play for.  This resume should include your summer tournament schedule, statistics and contact information for you and for your current coaches.  You should also have a sample of skills available in a video format (DVD).  Your academic information should also be included.  Once you have all of that ready to distribute, you need to identify what schools you are most interested in and familiarize yourself with their softball programs.  Look at their roster and see if you would be a good fit.  Check out the background info on current players.  This will help you get a good idea as to whether or not you have the skills and resume to compete in their program.  It’s great to aim high, but being realistic is important so you will have options of schools where you can be a contributing player.

It is vital for you as a student-athlete, to be realistic about your skill level and to seek out schools and coaches you can truly play for.  Keep in mind that by this time, approximately half of NCAA Division I softball coaches/colleges have identified their top recruits of to-be seniors.  If you are a top softball player, the summer going into your junior and even sophomore years of high school are when coaches will be evaluating you.  During those summers, it would be most beneficial to you to be playing on up level teams such as U16 and U18.  If you are a higher level player and can compete at the Division I level, be sure and include all of your awards and accolades in your resume (being one of the top players in your area and state, playing at the varsity level, etc.).   

Have a game plan this summer!  Get your resume set up and be sure to include all of the info listed above.  Identify colleges you can play for.  Let those coaches know of your interest in their programs and be prepared to have a skills DVD for them to view.  Lastly, let them know where and when you are playing so they can get out to see you.  Be proactive.  Out of all of the athletes that coaches will see and hear about, be the one they are going to recognize and remember!

The rise of the club or travel team has been astonishing. Club teams bring together the top high school talent to compete with other similar teams across the country. Parents pay hundreds, sometimes thousands of dollars, along with hours of their time in order for their children to play on these teams. Their hope is that the team will lead to bigger and better things for their rising athlete; whether it be high school stardom, collegiate athletics, or even breaking into the professional rankings. The question comes to mind as to what the actual impacts of these travel teams are. One idea is that the higher rate of competitions helps to develop a player’s skill set. Another is that college recruiters are more drawn to these teams because the top high school players are in a higher concentration than the average high school games.

While the latter argument is valid, there are flaws in the former. The higher competition in travel games is beneficial to players. They have to learn to adjust their skill set and limit mistakes in order to succeed against gifted players. This makes them far more prepared for any kind of competition because they have proven they can play at a higher level. However, the presence of more talented players does not vicariously make athletes more appealing to college coaches. The presence of coaches at club games mirrors that of their presence at camps and showcases. Coaches go to watch games with the intent of scouting players they are already interested in, not to find new talent. While there are exceptions to this idea, sometimes a player may perform so well they can spark interest in a coach; these situations are limited to exceptions. Club coach Kyle Vierck puts it best in saying that, “A player is a player no matter where he or she is at. As much as players want to think that every time I go out to play a club match somebody is watching, that is just not the case. What it boils down to is young people and their families pursuing the school and really making an effort to do it. Ultimately, taking the initiative is so important.”

Getting your name out there is the hardest part of the recruiting process. Coaches obviously cannot assess their need for you if they do not know who you are. Players and parents need to take the first step in order to achieve their dreams of college athletics. The keys are to get started early and make yourself known. One ways to do this is to understand that college coaches evaluate talent online through reliable sources such as the NCSA.

I’m always amazed at what people’s definition of recruiting is.  Some think they are getting lots of interest when in fact they are among thousands on a college coach’s mailing list.   Below is a list of check points to see where you are.  If you’re a 2010 student-athlete and you’re not at a 4, 3, 2, or 1, you’re behind your peers.  If you’re a 2011 graduate and you’re not at a 7, you’re behind your peers.  If you’re a 2012 grad and you are not at a 10, you’re behind your peers.  If you wish to catch up, click here.

YOU means the student-athlete, not the HS coach or club coach.

1. Have YOU received a full or partial scholarship or grant & aid offer in writing from your dream school?
2.  Have YOU received a full or partial scholarship or grant & aid offer in writing from any school?
3. Have YOU received a full or partial scholarship or grant & aid offer made verbally from any school?
4. Have YOU been offered or taken an official visit?
5. Have YOU received a video and/or transcript request from a college coach?
6. Have YOU received phone calls from college coaches?
7. Have YOU been offered or taken un-official visits? 
8. Do YOU receive personal, handwritten letters from college head coaches on a regular basis?
9. Do YOU receive emails from college coaches on a regular basis?
10. Have YOU received questionnaires or camp information from college coaches?

I believe one step that we all over look, is leaving a voicemail. We prepare answers to coach’s questions and questions we want to ask the coach, but what if the coach doesn’t answer? Are you prepared to leave a message that will excite the coach to call you back?

First things first, we all have cell phones right? How many times have you re-done your own voicemail? Well, we need to practice and sometimes we need to hear our own voice to hear how we sound-no matter how uncomfortable a task this is. So, I recommend calling yourself and leave a message as if you were going to call a college coach. Then play it back to hear what the coach would hear. Would you call yourself back?

Look in the mirror and leave a message without a smile on your face and then leave one with a smile on your face, do you hear a difference? Be enthusiastic, be happy and demand urgency. It can be as simple as: Hi Coach, this is Susie Smith, I’m extremely interested in your school, I’m a 6′0″ power forward, I’m a junior from Chicago and I need to speak with you today, please call me at 555-555-5555. I look forward to hearing from you soon.

Make it your own. Say your phone number slow, so the coach can make out your number. Follow up with an email and if you don’t hear back from the coach in a few weeks, call again.

By the way do you know if the coach can call you back yet? Check out the rules on pages 19 and 20 of the NCAA Guide to the College-Bound Student-Athlete. Good luck!

(Part 1 is here) (Part 2 is here)

There is recruiting help found all over the web.  There are companies who assure everyone that they’ll get your child recruited.  Some are free.  Some are not.  You know the need for help and, as with any service, there are good providers of help and those who aren’t as much help.  To understand the market, it’s best to understand the industry.  The recruiting industry started in the 1980’s when the NCAA started putting restrictions on the number of scholarships available for sports.  These restrictions were caused by 2 main factors:  1) the implementation of Title IX (passed in 1972) that mandated equal opportunities in sports for women.  2)  the NCAA’s desire to create a more level playing field for its member institutions.  To demonstrate the impact consider that in 1972 Coach Johnny Majors at Pitt, in his first year as head football coach, gave full scholarships to over 100 players in that recruiting class.  One of those recruits, Tony Dorsett, led Pitt to the national championship 4 years later.  In order for institutions to be in compliance with Title IX, they had to reduce scholarships in football.  The recruiting impact was that the relationship between HS coaches and college coaches became more distant.  As time went on, the rules restricting contact between college coaches and high school football players became stricter.  (As an aside, trends in football recruiting are duplicated in all other college sports.)  The high school coach had less influence because he couldn’t help as many kids get scholarships – there weren’t that many to be had.  College coaches wanted to feed their families.  In other words, they had to recruit players that would help their program win.  Since they didn’t have as many scholarships, they couldn’t afford to make any mistakes.  Therefore a need developed for college coaches to recruit nationally.  There was an equal need for high school athletes to be introduced to college coaches.  Thus the recruiting service industry was born. 

Those companies evolved as franchise organizations who had a back office that could put recruiting resumes together and mail them to college athletic departments.  They relied on the college athletic department secretary to put the resumes of lots of players from many sports into the correct sport coach’s mail box.  Prior to email and the internet, this was a great way to get a kid’s name in front of a large number of college coaches.  The company found these kids by selling territories or franchises.  A franchise owner qualified because they liked sports and had some money to give to the franchisor or territory salesman.  Some of these owners were really interested in a student-athlete’s success.  Others just wanted to make their investment back and would sign up any kid.  The problem begins when that package put together by the back office is sent to the college athletic department.  To save money in postage, the back office sent hundreds of resumes to every college in the country at one time.  As time wore on, college coaches realized that not all of the resumes they were looking at were of student-athletes qualified for their program.  As such, college coaches began to ignore the resumes.  In time, qualified student-athletes were ignored by colleges because they were packaged with many non-qualified student-athletes.  Still, in spite of this inefficiency, student-athletes received mail in their mailbox from college coaches.  When a student-athlete received a letter from a college coach, parents felt their investment in the recruiting company service was paying off.  But is receiving a letter from a college coach being recruited?

As they still do, in the 1980’s and 90’s, college coaches, depending on the sport, sent out thousands of letters annually.  They are marketing to large numbers in hopes of finding the best few student-athletes for their program.  So even though these student-athletes who used a recruiting service were getting letters, they weren’t getting recruited.  Because of the franchise organization structure, there was no one to advise a student-athlete on what to do with those recruiting letters.  Today, getting letters, emails, contacts from college coaches is an important first step.  A child can’t get recruited without these.  But it’s only 20% of the game.  The other 80% of the game is a child converting those contacts into personal relationships with college coaches, and converting those relationships into scholarship dollars.  And that’s all the responsibility of the student-athlete.  Mom and Dad can’t do that for the child.  The child has to interact with the college coach(es) and convince that coach they are a good fit for that program.  All recruiting services you see on the web will put some letters in your mail box.  But are they from the right schools?  I’ve talked to a kid who used a recruiting company who got letters from Ivy League schools even though he had a 2.4 GPA and an ACT score of 17.  No way that Ivy League school had any interest in that kid.  But the kid thought he was being recruited.  Clearly something had to be done to address what was not being done to help the families.  Among these issues are:  How are parents going to target the right colleges for their child?   How do parents guide their children through this process?  How can parents maximize the scholarship package their child receives?  If parents decide they want help to give their child a competitive advantage, where do they find the best help?

Stay tuned for Part 4 for the answers…..it’s not what you think.

This is the second of a 4 part series. Part 1 is here.

There are 3 areas that every parent will have to invest in to make sure you put your child in the best position to be recruited. On the athletic side, you are going to have to spend anywhere from $1,000 to $5,000 per year from about 6th grade forward on travel, hotels, team fees, training, and equipment. If you’re not doing this, those other 4 student-athletes looking for the same scholarship your child is looking for is. On the academic side, you’ll want to make sure your child is earning all A’s and B’s in school. The more A’s the better! If they need help to develop the study habits to make that happen, then there could be an investment in tutors, learning centers, etc. Have you priced those lately? Then, to ensure that their test scores reflect their grades, an investment in test preparation will help. Finally there is the recruiting itself. In the vast majority of sports, the college coaches’ recruiting budget is pitifully small. They WILL NOT discover your child. College coaches don’t have a scouting budget like the NY Yankees, which is in the millions of dollars per year. You have to devote time and funds to marketing your child. If you spend $6,000 to $30,000 in athletic development and $5,000 in academic development so that your child can be athletically skilled and academically qualified enough to be recruited and your child doesn’t get recruited, what is the payoff for that investment? Also, if your child doesn’t get a chance to play, will she/he come back to you in 10 years and wonder if they could have played if only they knew how to maximize their recruiting opportunities? So where do you allocate your funds for marketing and how is the most cost effective way of doing this?

Marketing your student athlete is an important skill that 99% of parents I speak with don’t know how to do. If you never attended college or haven’t searched for a job in the age of the internet, you probably don’t know all of the ins and outs of the athletic scholarship acquisition process. Even if you are college educated or an expert at finding a job using the internet, you still are unaware of how college coaches determine who they recruit and how you can make your child part of that coach’s recruiting list. Your child has to take an active role in this process. It’s their life! They must be empowered with the skill set to market themselves to college coaches. Since your child’s college decision will impact her/him for the rest of their lives, don’t you think that it’s important that they have those skills?

If you’re reading this, you know that NCSA has devoted a lot of time and effort to educate student-athletes and their parents on this marketing. We call this the recruiting process and our goal is for each qualified student-athlete to achieve their maximum recruiting potential. Everyone reading this thinks they can do this on their own. Especially after they read the five things you need to know and the five things you must do. And some parents have been successful doing things themselves. However, understand the effort those parents made. They’ve devoted literally 40 to 50 hours a month to researching colleges, putting together marketing packages, contacting lots of college coaches, following-up, and fighting encouraging their children to do things they need to do, such as calling college coaches on the phone. They’ve had to put up with teen-age kids who aren’t skilled in talking to college coaches and have no desire to do so because they don’t know what to do. Does your teen-ager do everything you ask without question? Do you have 500 hours over the next calendar year to devote to this process? How much of that time will you spend spinning your wheels and targeting the wrong college coaches? How much of that time is spent driving to camps where a child has no chance of being recruited? How frustrating is all of this and does a child give up their dream if no college coaches respond to your marketing efforts?

From a financial standpoint, you will be spending money for marketing. If you aren’t spending money – you’ll be spending time. How much is your time worth? As you know from the five things you need to do, you’ll need to do the following: 1) Get a objective evaluation so that you target the right college programs; 2) Post an online resume that college coaches will look at; 3) Create a winning highlight or skills video; 4) Get in contact with at least 100 college coaches at the right places; and 5) consider all options in a thorough way so your child makes the right decision. The first can be done by comparing your child’s metrics with those of collegiate student-athletes at the various levels.  (See the recruiting guidelines for your sport.)   The next 2 can be done in a variety of ways and you can do it for as little as free – which will net zero results, to hiring professional website and video vendors which can run up to $1000. Contacting college coaches is more problematic. Since college coaches are inundated with emails and letters from a variety of sources, they only rely on trusted sources. How many emails does the typical college football coach get from a mom, dad, or kid that says, “hey, I’m 200 pounds and run a 4.4 forty yard dash…”? What do you think the college coach does with that email? (Hint: if you answered anything else but, “he hit the delete button,” you got the wrong answer.) College coaches rely on trusted sources and verified information. That’s the biggest roadblock to parents doing it themselves. They don’t have the relationships with the college coaching community to generate the kind of response from college coaches needed to maximize opportunities.

Finally, how do you empower your child with the skill set to make a life-changing decision? Most parents do a great job of raising their kids. All parents love their kids and want their kids to be the best and have the best. However, most parents can’t empower their children with the skill set to speak with college coaches. When speaking with college coaches, student-athletes need to ask the right questions in the right way so they don’t get their name crossed off of that college coach’s recruiting list. What parent knows those questions? Do you know the questions college coaches ask student-athletes to see if they should cross your child’s name off of the list? And, if you the parent think you can talk to college coaches for your child, you can’t! I’ve seen more talented student-athletes NOT get recruited because of the parent than I care to list right here. All parents have a deep emotional attachment to this outcome. However, some parents don’t know how to channel their emotions into a positive influence on their children. Would guidance from an expert be of value? Would the peace of mind of knowing you’re doing the right things and your child is getting coached the right way in this process help tone down the emotions when discussing this in your household? So where do you get that help? 

Stay tuned for Part 3 and Part 4.