Scholastic Coach and Athletic Director, established in 1931, is the oldest and most prestigious coaching magazine in the world. It is edited for athletic department personnel – both coaches and athletic directors – in high schools, parochial and prep schools, junior colleges and colleges, as well as key non-school athletic programs. Major articles focus on the techniques of playing or coaching the various school sports. Other articles deal with athletic administration, physical education subjects, strength and conditioning, the care and prevention of athletic injuries, and technology in sports. Regular departments include cover-story interviews with coaching luminaries, strength training, book reviews, new equipment reviews, a humor page, the latest sports innovations, and an editorial page. Coach & AD is based in New York City. For more information, visit us at www.coachad.com.