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College Athletics Recruiting – How do you maximize your opportunities?

Do you think the college athletic recruiting process should provide you with the highest number of opportunities? Do you think understanding college athletics recruiting can reveal the perfect college fit for you? How do you go about increasing your opportunities? What system should you employ to make sure you are selecting the right opportunity for you?

College coaches begin by initially contacting 1,000 or 2,000 or even 10,000 (depending on the sport) student athletes by sending them camp brochures, emails, questionnaires, etc. Those same college coaches are clearly not recruiting all of those student-athletes. Why do they start with such a large pool? They are following the advice of Marketing 101: the more kids who they find out about, the better chance they’ll find the really quality student-athlete who will help their program. If that’s a good strategy for college coaches, shouldn’t a student-athlete use the same strategy? Doing so will increase your number of opportunities.

A savvy student-athlete will learn as early as freshman year that they need to develop trust-based relationships with college coaches. This can only happen through communication. Since the NCAA restricts the amount and timing of contacts initiated by college coaches, the student-athlete must be proactive. Unfortunately, the 14 or 15 year old student-athlete doesn’t have the life experiences or the maturity to begin building relationships with adults. The good news is they can be trained in that skill set. It’s like interviewing for a job. 

College recruiting boils down to trust-based relationships between college coaches and student-athletes. What college coach is going to make a significant investment in a student-athlete unless they know a lot more about that student-athlete than her/his performance on the playing field?

If you agree with playing the numbers game and building trust-based relationships with college coaches, have you thought about how you would do that? If you’re a student-athlete reading this, do you think your parents can do this for you? If so, you better forget about playing sports in college. Do you think your coach can do this for you? Again, if so, you better forget about finding the perfect college fit for you. You are the one that needs to take charge. You can only do that if you develop the skill set to do so. Who will teach you that?

Finally, if you do all of the above correctly, how do you determine the right fit? There are many different factors including: academic quality of the school, size of school, location of school, financial aid package, level of competition, opportunity to play early, getting along with the coaching staff and players, receiving tutoring help (if necessary), etc. There is a way to logically sort out all of those factors. If you need help, go here.

About the author
Aaron Sorenson


  • Sounds like there’s a lot more to recruiting than just having a coach see you play or see your name come across their desk. Definitely helps paint the picture about what happens after you have the exposure we’re all looking for. Also seems that it could be a bit overwhelming.