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Digital Athletic Recruiting Has Changed the World: Lisa Strasman at SXSW

lisa strasman discussed athletic recruiting at sxsw with a panel from rivals.com

As far as festivals go, there are few cooler than SXSW in Austin, TX. Among music, film, business, sports, education, and hundreds of other hot topics, there is literally something for everyone at the annual 10-day event.

Digital athletic recruiting is a hot topic.

Although held in Austin, the SXSW festival hit especially close to home here in Chicago. Because athletic recruiting was a featured topic, our own president and COO, Lisa Strasman (a Yale hockey alumna), was asked to come down and participate on the College Football Recruiting & Technology panel hosted by Rivals.com.

Alongside representatives from Hudl, Orangebloods.com, and panel host Rivals.com – all businesses specializing in maximizing recruit exposure and experience through technology – Lisa shared her insights with the packed crowd on the drastic impact the internet has had on the evolution of recruiting in the past 5-10 years alone.

Online video content has had a huge impact on athletic recruiting

A recruiting trend we were a part of from its inception was the advent of online video content for coaches to quickly see film on a prospect. Posting and sending video online as opposed to physically mailing highlights has single-handedly changed the game of recruiting, and is a topic Lisa was able to offer valuable insight on being a 10-year veteran in the field at NCSA.

Lisa also spoke about NCSA’s innovation in matching college coaches with student-athletes who are uniquely qualified for their programs. NCSA’s proprietary matching algorithm takes the guess work out of measuring one’s fit with a particular college or university.

“NCSA has always been the leader in matching college coaches and high school student-athletes, and in the last two years our matching technology has reached a new level of sophistication,” Lisa told the crowd. “Today student-athletes can see how they match with every college program based on a variety of factors including academics, athletics, preferences, and specific program needs.”

We were so proud to have Lisa represent NCSA on such a prestigious panel of experts in the field of recruiting and technology, and it’s clear she gained an equal amount of knowledge and experience share from her time in Austin.

“It was an honor to participate in the College Football Recruiting & Technology panel at SXSW. College recruiting has come a long way from the days of lists, magazines, and fax machines. NCSA is proud to remain at the forefront of recruiting technology.”


Do you have questions about how you can use online video in your athletic recruiting? We’re always here to help

About the author
Laura Chmiel

Laura Chmiel is a marketing coordinator and a lead writer for NCSA Athletic Recruiting. As someone with a passion for athletics and education, she graduated from Indiana university with a B.S. in Elementary Education. After school, she gained first-hand experience helping student-athletes and their families get to college.