Including a video within an email/letter might not hurt a student-athlete, but it isn’t necessary if the student is a freshman first connecting with a coach. Coaches usually do not have time to watch every video sent, so most coaches watch only those that they requested from players on their active recruiting list. If an athlete and parents want to send a video, they should first have it evaluated by a knowledgeable third party to make sure the video meets college standards. Enhanced videos can help a student-athlete put his best foot forward through spot-shadowing and play-sequencing to catch the coach’s attention. If the video receives a positive evaluation, the athlete should call the coach to see if he would be interested in taking a look.
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