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The Important Role of Highlight and Skills Videos in Recruiting

The Important Role of Highlight and Skills Videos in Recruiting.

There is no denying the crucial role highlight videos can play for many student-athletes in their recruiting process. College coaches are extremely busy; it would be impossible for them to travel the country to evaluate every potential recruit. Highlight videos are a chance to get student-athletes in front of coaches and give them an unbiased look at their skills and abilities. It’s a fact that online recruiting profiles that include a highlight video receive more than 10 times as much traffic as those without one. A great highlight video is one of the most important things to include in your recruiting profile to garner some serious attention from college coaches.

Highlight video vs. skills video

A highlight video is exactly that: Clips of your game footage that highlight your talent and skill. These videos are important because they save coaches time by allowing them to quickly review hundreds of student-athletes without having to visit them in person.

A skills video, unlike a highlight video, includes a series of staged sport-specific actions outside of a game setting. It is not necessary for every sport or position but can be a helpful way to demonstrate to coaches your technical abilities and mastery of a key skill.

When and how do I get footage?

It’s never too early to start collecting video. You might not use the footage from middle or early high school in your final reel, but it’s a good idea to get used to filming, as there are nuances to capturing the best video for each sport. Ultimately, you should aim to have your highlight video created by the end of your junior year, as long as it feature varsity-level competition.

There are a few different ways to get video:

Once you’ve secured video equipment, it’s important to keep in mind some filming best practices:

Insider tip: If you haven’t gotten any attention from your junior year highlight video, update it with good clips from the first few games of your senior year.

How do I put together a highlight video?

After you’ve collected enough footage, it’s time to start editing. The goal is to put together a video that showcases what your student-athlete can do, as this is one of the main ways coaches evaluate a potential recruit. Here are some tips for putting together a great highlight video:

Insider tip: Video editing is tricky, and while the software that makes creating highlight videos is more accessible today than ever, something this important is often best left in the hands of professionals. There’s skill and technique involved, and the stakes are high for your student-athlete.

When and how do I send it out?

Once you’ve put the finishing touches on your highlight video, it’s time to put it online and in your NCSA athletic recruiting profile. Your best bet is to upload your video to a video hosting website like YouTube or Hudl and then add it to your NCSA profile. After it’s uploaded, you will be provided with a unique link. When emailing with coaches, include that link and let them know it’s your highlight video. You can send your video to coaches at any time as long as it is varsity footage. Before the varsity level, you should be focusing on your fundamentals and building relationships.

Read more: How to send highlights to coaches and get them to view them

Insider tip: Who you should send your highlight video to varies by sport and division. For Division I, you should include the position coach or recruiting coordinator in the email, as the head coach is unlikely to view it. At the other levels, you will want to include the head coach and/or assistant coach.

What happens after I send the highlight video? 

It’s crucial to follow up with coaches after you’ve sent your video. After two to three days, you should send a follow-up email or give them a call. Make sure to have the highlight video ready to resend when you reach back out. Check out these tips for maintaining communication with coaches. As you continue to progress in your season, make sure to update your highlight video with newer, better clips. This can be a great reason for reaching out to a coach again when you’re trying to build that relationship.

How do college coaches choose which events to attend?

Do college coaches attend camps outside their own school? Absolutely. 

While many college programs host camps on campus, that doesn’t mean the school’s coaches will be the only ones in attendance. Some host programs will offer an open invitation to coaches from universities across the country to help run the camp and evaluate the campers. 

Do your research prior to registering by reaching out to the camp director and ask if other coaches will be in attendance. For the most part, colleges will list this information in the details of the camp description. If a camp doesn’t mention that coaches from other programs will be present, that likely means it will only be coaches from the host program, but it’s always worth reaching out to the director to clarify. Student-athletes should also reach out to coaches they have been in contact with to see what camps they will be attending and if their program plans to host a summer camp. 

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